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September 19, 2013 13:11 ET

Base Adds Geolocation; Solidifies Its Place as Mobile CRM Leader

Geolocation Lets Users See All Their Deals, Leads and Contacts on a Map; Gives One Click Directions, Location Context to Each Contact

CHICAGO, IL--(Marketwired - September 19, 2013) -  Base, maker of the #1 CRM app in iTunes and Google Play, today announced geolocation for the iOS and Android platforms. This new mobile CRM feature lets Base users see all their contacts, leads and deals on a beautifully visualized map, so they can make the most effective use of their time while on the road. Each individual "pin" on the map shows the value for the deal, allowing users to prioritize their actions based on more than just geographic proximity. Utilizing existing smartphone mapping capabilities, geolocation brings CRM one step closer to leveraging the full functionality of mobile devices for enterprise software.

In addition to the single map view of contacts, leads and deals, the new geolocation feature offers users one-click driving directions within their Base mobile app. This saves reps precious time and frustration, while increasing accuracy of information in their CRM.

"Our mission at Base is to make customers 10x more productive whether they're using Base on the web or on their mobile devices. Part of this means helping them utilize their time better while they're on the road with features like the new geolocation experience," said Uzi Shmilovici, Base CEO and Founder. "It also means eliminating time wasters, like having to copy and paste customer addresses, which we've solved with one-click directions."

Base is the post-PC CRM used by over 10,000 companies around the world. In addition to the web version of Base, the full-featured mobile CRM offering already enjoys a 95 percent rating of four stars or higher in both iOS and Android app stores. Among the most popular features for Base mobile users are:

  • Seamless syncing - Continuous sync allows users to easily switch between devices like their phone, tablet and computer, regardless of the operating system on each device.
  • Offline access - Native mobile apps let users work even without network signal or Wi-Fi access. Apps sync immediately after connection is reestablished. 
  • Mobile Reports - Quick access to reports keep users up-to-date on their sales performance 24/7.
  • Documents - Built-in file storage lets users securely attach documents to customers, leads or deals, access them anywhere from all devices running Base.

"In today's post-PC world, salespeople are mobile and need tools that help them work effectively when they're away from the office," Shmilovici said. "Our approach at Base is to build CRM software that's ubiquitous and empowers sales professionals regardless of what device they use. Having great software increases user adoption, which is the number one issue with CRM systems today. Higher adoption increases the quality of data in the CRM system and suddenly makes all sales reports realistic and insightful."

Geolocation is the latest of many upcoming improvements Base is investing in on web and on mobile. Other recent improvements include full-featured voice integration and team and territory management.

About Base

Base is a cross-platform, Post-PC CRM used by 10,000+ businesses to manage sales and customer relationships. Leveraging new patterns of usage with ubiquitous mobility, Base offers substantial productivity gains. Venture backed by Index Ventures, Social+Capital and others, Base was founded in 2009 and is located in Chicago. For more information, visit

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