Base CRM

September 22, 2014 09:00 ET

Base Adds Powerful New Features to Industry's First Intelligent Sales Productivity Platform

PALO ALTO, CA--(Marketwired - Sep 22, 2014) -

  • Base delivers CRM and Sales system that offers integrated sales productivity tools, real-time personal notifications for mobile and desktop, and powerful big data reporting
  • Over 5,000 customers including teams from Stryker, CBRE, Expensify and Aflac use Base to manage sales teams and boost sales productivity

Base, the Intelligent Sales Productivity Platform, today announced a new set of powerful, real-time features that give sales leaders the tools to make an immediate impact on the productivity of their teams. These new features mark the beginning of a major shift in the CRM industry -- from static to real-time -- by coupling beautiful and powerful end user apps with critical sales reporting. With significant momentum that includes over 5,000 customers, including teams from Stryker, CBRE, Expensify and Aflac, more than a quarter-million mobile app downloads, and rated the #1 mobile CRM app, Base fills a gap that has long existed with legacy cloud SFA and CRM systems like Salesforce and Microsoft Dynamics.

For the last 20 years, CRM systems have primarily served as a database for storing sales data. Today's market demands more. Base up-levels the functionality of a CRM system by allowing end users to leverage valuable customer data anytime, from any device, render valuable insights to identify bottlenecks and inefficiencies in the sales process, and present clear, actionable steps to close deals faster.

"Base picks up where other CRMs have left off," said Uzi Shmilovici, CEO of Base. "Until now, legacy cloud Sales and CRM products like Salesforce have been accepted as 'the norm' by the enterprise market. However, recent advancements in big data, mobility and real-time computing reveal a need for a new generation of intelligent sales software that offers flexibility, visibility, and real-time functionality. If you're using outdated technology that cannot adapt to the advanced needs of modern day sales teams, your competition will crush you."

The Intelligent Sales Productivity Platform for Tomorrow's High Performing Sales Teams

Base is an all-in-one productivity app for sales people operating on their desktops, mobile devices or tablets. Base's embedded communication tools automatically aggregate email, phone calls and appointments into one, contextual view that gives the user an immediate overview of all conversations, updates and history. Base completely eliminates the arduous task of manually entering data into a CRM system by capturing all that data automatically. This allows sales reps to focus on what's most important: closing deals.

On the reporting side, Base's real-time notifications lets sales leaders receive insights immediately -- when they are most actionable -- and can take steps to potentially save a deal from being lost. This is a stark contrast to legacy cloud static CRM systems that require information to be manually pulled from the system, meaning that critical sales updates are not visible until the report is generated.

New Features in Base Include:

  • Instant, real-time notifications -- With Base's notification feature, key insights are automatically delivered to a sales leader's device of choice. Completely customizable, this real-time notification layer ensures 100 percent visibility into what is going on in the sales pipeline and allows sales leaders to take action before it's too late.
  • Appointments -- Salespeople can use their phones, tablets or computers to schedule meetings, send invitations and track meeting history with their customers. They can then see all past appointments, interactions, purchases, recorded phone calls, and emails in one centralized location.
  • Time to First Action Reports -- Base generates reports that allow sales executives to understand the chances of winning a deal based on time to action from the initial inquiry. These types of reports are possible because Base tracks email and voice communication history leveraging its Big Data stack. No other CRM or sales tool is capable of delivering this level of insight.
  • Rep Performance Dashboard -- The rep performance dashboard pulls the most important insights on a rep's performance into one view. Until now, sales leaders would have to pull and compare multiple reports to understand the performance of each rep. Base is the first CRM to introduce an approach that puts the focus on the individual, helping leaders coach sales reps to success.
  • Product Based Deal Value -- Base allows users to build a product catalog and then add products to populate the price of a deal. Accurate deal values contribute to accurate forecasting and allow sophisticated reporting capabilities that help companies predict which products can sell better than others.
  • Stage Duration Analysis -- Base's Stage Duration Analysis Report studies how fast salespeople move deals through the sales pipeline and then using a sophisticated algorithm, predicts the likelihood of winning deals based on their progression in the pipeline. This unique reporting feature is included for all Professional and Enterprise Editions.

Pricing and Availability
Base currently offers three product levels: Base Starter Edition, Base Professional Edition, and Base Enterprise Edition. Pricing starts at $15 per user, per month. For a free trial of Base, please visit

Base Customers Speak Out
"I lead a sales team, and it's critical I gain a deep understanding of what activities my team is doing on a day to day basis as well as their prospects. Base CRM allows me to have this data at my fingertips and manage my team more effectively as well as provide more accurate and greater visibility into our pipeline and prospects."
-Fred Pratt, VP, Digital Platform Sales at TMP Worldwide

"The thing we like the most about Base is how flexible it is with adding fields and different features. We have so many different products and types of sales cycles. Base is a great way to make sense of and manage everything that's going on."
-Justin Fallein, Vice President of Operations at Canopy Inc.

"We previously used Dynamics but after a lot of research into more efficient CRM's we switched to Base. Our core requirement was for a CRM that was as simple to use as we strive for with our own real estate social network RESAAS. Bottom-line: using a CRM should fit elegantly into a sales workflow. Now updates take seconds not minutes, and finally it feels like CRM and sales pipeline tracking is as pain-free as it should be."
-Tom Rossiter, President at RESAAS

"We're impressed with the ease of setup and how fast our users can get going in the system. Base significantly cuts down on the time our managers have to spend training on process tasks and increases the amount of time we can spend on training in areas that are more important to our team."
-Nick Kocinski, CFO at

Helpful Links

About Base
Base is the industry's first Intelligent Sales Productivity Platform. Unlike legacy cloud CRM and Salesforce Automation systems like Salesforce, Base leverages big data, mobility and real-time computing to help sales teams close more deals faster, while providing sales leaders with accurate forecasting and unprecedented visibility into their sales pipeline. With remarkably easy to use yet powerful web and mobile apps, Base is designed for the new way people work, allowing them to tap valuable sales and customer data anytime, from any device.

Base is rated the #1 Mobile app in the CRM and Sales categories, with over quarter million mobile app downloads and more than 5,000 customers including Stryker, CBRE, Expensify and Aflac. The company is headquartered in Palo Alto, California and is backed by top tier venture firms. For more information, please visit

Contact Information

  • Contact:
    Lauren Hillman
    Kulesa Faul for Base
    (510) 449 5972
    Email Contact