Base CRM

September 22, 2014 09:00 ET

Base Announces Strong Traction in CRM Market; Goes Head-to-Head With Salesforce

PALO ALTO, CA--(Marketwired - Sep 22, 2014) -

  • Base deploys CRM for a government agency, wins RFP against Salesforce and Microsoft Dynamics
  • Crosses the 5,000 customer mile mark with brand names including Stryker, CBRE, Expensify and Aflac
  • Increases revenue run-rate by 98 percent between January and August 2014
  • Taps Travis Huch, former VP Sales at Zuora and Vamshi Ambati, former Lead Data Scientist at PayPal

Base, the Intelligent Sales Productivity Platform, today announced significant momentum in the CRM market. Since January 2014, the company increased its revenue run-rate by 98 percent, crossed more than a quarter-million mobile app downloads, and deployed to a government agency, winning an RFP against Salesforce and Microsoft Dynamics. This agency joins Base's client roster of over 5,000 fully deployed businesses, including teams from Stryker, CBRE, Expensify and Aflac, that are leveraging its software to effectively manage sales teams and boost sales productivity.

The company also announced that it has brought on heavy hitters, Travis Huch, former VP Sales at Zuora to lead its fast growing sales efforts, and Vamshi Ambati, former Lead Data Scientist at PayPal, to build out Base's sales recommendation engine.

"Base is growing fast and taking market share from Salesforce in the mid-market," said Uzi Shmilovici, CEO of Base. "Companies seeking CRM solutions are starting to realize that there is a superior alternative to legacy cloud Sales and CRM products, like Salesforce, that delivers additional benefits in the form of mobility and intelligence. The fact that there is finally a worthy alternative illustrates a major milestone for our company and the market."

For the last 20 years, SFA and CRM systems have primarily served as a database for storing sales data. Today's market demands more. Base -- rated the #1 Mobile CRM app -- up-levels the functionality of a CRM solution with powerful new features that allow users to tap valuable customer data anytime, from any device, render valuable insights to identify bottlenecks and inefficiencies in the sales process, and present clear, actionable steps to close deals faster.

"We considered using Salesforce, but after looking at the cost and the time needed to implement the solution properly, we went with Base," said Nick Kocinski, CFO of "Base was configured within days and the team was using it and producing valuable data instantly."

Base Fills Market Need for Next-Gen CRM System

Many of the leading CRM tools on the market are built on legacy back-ends that cannot easily adapt to experiences that modern sales teams demand. The user experience has remained unchanged for nearly a decade, data is not easily accessible via mobile devices, and CRM solutions are functioning more as a database rather than a resource that can provide valuable insights to sales leaders. Base is an Intelligent Sales Productivity Platform built with three core concepts in mind:

  • Ubiquity - Sales is evolving with the advancements in mobile technology. Base provides access to all data, from anywhere, using any device in one, ubiquitous and powerful user experience. Each experience is designed specifically for the device it is delivered on.
  • Usability - The boundaries between enterprise applications and consumer applications are quickly crumbling. Prior to the BYOD revolution, employees would suffer through poorly designed enterprise applications, then go home and use intuitive, clean applications for personal use. Designed to provide an optimal CRM experience, Base serves up an enterprise-grade application that is delivered in a consumer-friendly way. This means that unlike legacy cloud CRM tools, sales people are excited to use it and adopt it quickly.
  • Intelligence - For the last few decades, legacy CRM tools offered little more than a platform to store all customer data. With the introduction of big data and machine learning technologies, the next generation of sales productivity software means that companies will be able to analyze customer data and interactions in order to return actionable, intelligent insights.

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About Base
Base is the industry's first Intelligent Sales Productivity Platform. Unlike legacy cloud CRM and Salesforce Automation systems like Salesforce, Base leverages big data, mobility and real-time computing to help sales teams close more deals faster, while providing sales leaders with accurate forecasting and unprecedented visibility into their sales pipeline. With remarkably easy to use yet powerful web and mobile apps, Base is designed for the new way people work, allowing them to tap valuable sales and customer data anytime, from any device.

Base is rated the #1 Mobile app in the CRM and Sales categories, with over quarter million mobile app downloads and more than 5,000 customers including Stryker, CBRE, Expensify and Aflac. The company is headquartered in Palo Alto, California and is backed by top tier venture firms. For more information, please visit

Contact Information

  • Contact:
    Lauren Hillman
    Kulesa Faul for Base
    (510) 449 5972
    Email Contact