SOURCE: BASE

Base

June 14, 2017 11:57 ET

Base Launches First-Ever Sales Science Certification for Sales Operations Professionals

New Base Academy Learning Platform Dedicated to Enhancing Sales Professionals' Careers

MOUNTAIN VIEW, CA--(Marketwired - June 14, 2017) - Base, the all-in-one sales platform, today announced the launch of Base Academy, an online learning hub dedicated to enhancing the skills and furthering the careers of sales professionals. Visitors to the academy may enroll in any number of courses to receive access to exclusive resources, participate in a number of engaging exercises and learn from thought leaders in the sales space. Upon course completion, participants will receive distinguished certifications that accelerate their career trajectory and elevate them amongst other sales professionals.

"As the pioneer all-in-one sales platform, sales science and prescriptive insights provider, Base has amassed an unprecedented wealth of sales knowledge from our experiences and relationships with more than 7,000 clients," said Base CEO and Co-founder, Uzi Shmilovici. "By enrolling in Base Academy, sales professionals gain access to this information through training that improves and expands their ability to manage, measure and maximize sales."

The very first course available through the academy is the Sales Operations Boot Camp, which empowers sales ops leaders to take their capabilities to the next level by introducing sales science terminology, formulas and methodologies, ultimately setting them on a path to becoming a Sales Scientist. The course contains fifteen lessons broken into three distinct parts, which can be purchased individually or as a discounted bundle. Featured lessons include:

Building Your Sales Data Strategy
Learn how to build a sales data strategy rooted in the Scientific Method. Understand what data points to prioritize and collect, how to ensure that your team captures this information and what you can do to improve the quality and accuracy of your sales data.

Defining Your Sales Formula
Base's Head of Sales Science, Shlomit Arad, explains the foundation of sales science: the Sales Formula. Participants will adapt the Sales Formula to fit their unique sales requirements and begin using it to measure conversions across pipeline stages.

Managing Lead Yield
Lead yield is a key yield measure that determines the value of a lead based on its potential sales revenue. Using lead yield, you will be able to define your ideal prospect profile and more strategically score, prioritize and distribute your leads.

Nailing Your Sales Forecast
Director of Sales Solutions at LinkedIn, John Mayhall, teaches how to more effectively predict future revenue and deliver forecasts with prescriptive recommendations using dimensions, the Sales Formula and other scientific sales methodologies.

"The rise of sales science has given sales ops a more scalable and reliable way to measure and maximize sales performance," says Peter Kazanjy, founder of sales ops group Modern Sales Salon and host of two Sales Operations Boot Camp lessons. "Not to mention, becoming a Sales Scientist is a logical career progression for many sales operations professionals. With Base being a leader in the sales science field, having a Base Academy certification can really make you stand out as a leader in the sales operations community."

To learn more and enroll in Base Academy, visit academy.getbase.com. To celebrate the launch, Base is offering the full Sales Operations Boot Camp, Parts 1-3, for just $99 (originally $299) for a full week. To take advantage of this limited time discount, use the coupon code ACADEMYLAUNCH during checkout.

About Base
With its All-in-One Sales Platform and Apollo, Base revolutionizes the way that leading businesses manage, measure and maximize sales growth. Unlike legacy cloud CRM and sales force automation systems, Base offers an all-in-one solution that increases rep adoption rates and data capture across devices. With the ability to analyze big data trends in real-time, Base's Apollo provides sales leaders with the prescriptive insights they need to accelerate performance and grow revenue in a way that's measurable, repeatable and scalable. Founded in 2009 and headquartered in Mountain View, California, Base and its team of Sales Scientists help more than 7,000 companies across the globe like Groupon, Blue Raven Solar, Sinclair Broadcast Group and Cook Medical. For additional information, visit us at getbase.com.

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