SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

June 14, 2010 15:52 ET

BASE Productions Sews Up Development Deal With Lyric Culture

Award-Winning Television Production Company Partners With Innovative Music-Driven Fashion Brand

LOS ANGELES, CA--(Marketwire - June 14, 2010) -  Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Award-winning television production company BASE Productions has signed a deal to develop and produce an untitled original series for television with Lyric's founder Hanna Rochelle Schmieder and her music-inspired lifestyle brand Lyric Culture. The proposed series will take viewers behind the scenes of this fast-paced company that fuses fashion design with music and Hollywood lifestyle.

"In Hanna and her company, we have an opportunity to give viewers a behind-the-scenes look into the dynamic and creative worlds of fashion and music," said BASE Productions co-CEO John Brenkus. "Viewers are going to be wowed by this savvy and energetic entrepreneur who runs a fashion empire by day, and whose heart remains in the music industry -- where she got her start as a performer and songwriter." 

Lyric Culture is a cutting-edge, Los Angeles-based lifestyle brand which incorporates the lyrics of legendary musical artists like The Beatles, The Rolling Stones, Fleetwood Mac, David Bowie, Marvin Gaye as well as contemporary artists including Miley Cyrus and countless others onto vintage tees, denim wear, cashmere, leather, jewelry and accessories. 

The company has licensing deals with the largest music publishing companies in the world including Warner Chappell, Universal, EMI, Sony/ATV, and Disney, and holds rights to much of the world's most legendary music spanning decades and genres. Lyric Culture merchandise is distributed at high-end specialty boutiques worldwide such as Fred Segal, Bloomingdale's and Nordstrom department stores as well as mass market retailers including Target.

The proposed show will follow Lyric Culture founder Hanna Rochelle Schmieder in all of her business endeavors, from managing a creative team of supporting characters to designing new lines, meeting with the world's leading retailers, navigating through the world of eccentric artists and music industry insiders and planning VIP fashion shows which may include performances from top bands whose lyrics appear on Lyric Culture clothing. 

"I'm grateful for the opportunity to work with such a prestigious company like BASE Productions and excited to share my world with television viewers everywhere," said Hanna Rochelle Schmieder, Founder of Lyric Culture. "I started Lyric Culture to support songwriters and create new exposure for their music. This TV project is the next chapter of that aspiration," she continued. 

Lyric Culture merchandise embodies the words of legendary artists and honors their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to stylishly identify with an artist, or with the words of a classic song. Each piece of merchandise comes with the history of the song, the name of the songwriter, the date the song was written, and the company tagline, "Wear it Like You Wrote It."

About BASE Productions
BASE Productions, Inc. is a ten-time Emmy Award and ten-time IDEA Award-winning production company that is breaking new ground for cutting-edge reality, documentary and unscripted infotainment programming. BASE Productions' use of cutting-edge motion-capture and CGI technology is unmatched and brings a signature look to all of their productions. The company has produced innovative programming for a variety of cable channels, such as A&E, Animal Planet, the Discovery Channel networks, Fox Sports Net, G4, HBO, MTV, National Geographic Channel and Spike TV, among others. BASE Productions is based in Los Angeles and Washington, D.C. The company was founded by John Brenkus and Mickey Stern. For more information, please visit www.BASEproductions.com.

About Lyric Culture
Lyric Culture is a music-driven lifestyle brand involving lyrical content on apparel, jewelry and accessories. Lyric Culture allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve. (The company has licensing deals with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and Disney Music Publishing to name a few and has secured the rights to utilize lyrics made famous by The Beatles, The Rolling Stones, Janis Joplin, David Bowie, Marvin Gaye, Bob Dylan, Fleetwood Mac, and many more. Lyric Culture is currently distributed at Bloomingdale's, Nordstrom and specialty boutiques in the United States as well as in Australia, Germany, Austria, Switzerland, Canada and the United Kingdom. www.LyricCulture.com

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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