June 27, 2013 11:00 ET

Base Sets Sights on Enterprise CRM Market With More Than 10,000 Customers

Rolls Out a New Enterprise Plan to Bring Its Cross-Platform, Next-Gen CRM to Large Companies

CHICAGO, IL--(Marketwired - Jun 27, 2013) - Base, the first CRM built for the post-PC era, is taking on the traditional CRM market by releasing an enterprise-grade product that offers sales teams a beautiful, streamlined CRM application that's easy-to-use on the road or in the office. Responding to strong demand from enterprise companies that want to upgrade their CRM experience, Base is releasing enterprise features that enable large deploys.

Base sets a new standard in implementation through an intuitive interface that reduces the time to onboard users. Setting up a team is now a matter of hours, versus the weeks or months with many other enterprise CRM solutions. In less than half a day an organization can map their teams, set permissions, access, sales goals, stages, in-browser voice integrations, and more. Base is consistently the top ranked CRM app in iTunes and Google Play, with 95 percent of users giving Base a rating of four or higher.

With the new features, Base Enterprise gives companies the best of both worlds: an intuitive CRM app that employees love to use, along with enterprise-grade, security, scalability and configuration tools. The new features include:

  • User-level permissions controls data access levels within Base and allows flexible grant or restriction of data access per team or user.

  • Teams lets companies organize their teams by regions, groups, etc., providing visibility benefits to both managers and administrators.

  • Advanced reporting offers beautiful, detailed reports on performance by every area of hierarchy (upstream, downstream and siblings), filtered by any individuals or groups set up in Base.

  • Voice integrates a full suite of calling features, including: voice calls functionality (to and from Base), dedicated phone number in app, call tools, call recording, analytics and automatic call logging, all available on web and mobile devices.

"As the top-rated CRM app in multiple mobile marketplaces, and more than 10,000 customers, we were constantly receiving requests from large organizations for a feature set that would answer their needs," said Uzi Shmilovici, CEO of Base. "We can't wait to shake things up in the enterprise. Large teams and companies using traditional SaaS CRM won't believe how much more productive they are when they have software they actually love using."

Base is built for today's mobile world -- the day-to-day life and environments of sales reps, account managers, customer service reps, and other customer-facing professionals, are at the core of the product's design. By building a product that leverages the full power of today's web, Base is able to get out of the way of the user. For example, Base can automatically capture email exchanges and phone calls so reps don't waste precious time logging data and can focus on closing deals.

"One of the key problems with CRM is adoption," said Shmilovici. "Solving this problem by designing a new user experience is our core focus. The fact that working on Salesforce is often listed as a LinkedIn skill indicates just how complicated CRM systems have been for end users," continued Shmilovici. "Enterprise companies understand this adoption challenge and its impact on employee productivity."

Base offers native apps for Android, iPhone, iPad and Windows phones which are all simultaneously built and updated, so the mobile experience is always the most current and fully featured.

More information about Base Enterprise is available at The Enterprise plan is available for $125 per user, per month. Check out the 14-day risk-free trial, and see how easy it is to make your teams more productive using Base.

About Base
Base is a cross-platform, Post-PC CRM used by 10,000+ businesses to manage sales and customer relationships. Leveraging new patterns of usage with ubiquitous mobility, Base offers substantial productivity gains. Venture backed by Index Ventures, Social+Capital and others, Base was founded in 2009 and is located in Chicago. For more information, visit

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