SOURCE: Aberdeen Group, a Harte-Hanks Company

July 15, 2008 12:03 ET

Baseball Strategy and Marketing Insights Converge at Upcoming CMO Summit

All-Star Speaker Lineup Includes Former GM of the L.A. Dodgers and Top Marketing Execs From Companies Like Allstate, Levi's, Wal-Mart, ConAgra Foods and Marriott

BOSTON, MA--(Marketwire - July 15, 2008) - What does MLB player recruitment have to do with data-driven marketing improvement? A lot, according to Paul DePodesta, the former GM of the L.A. Dodgers and now Special Assistant for Baseball Operations for the San Diego Padres. Profiled in the book "Moneyball" and celebrated as a baseball operations wunderkind, DePodesta will keynote Aberdeen's (NYSE: HHS) upcoming CMO Summit, a one-of-a-kind event that will bring together senior marketing executives from some of the world's most preeminent brands to share ideas, gain insights and build relationships.

Cathy Halligan, CMO of Walmart.com, Stephan Chase, VP of Customer Insights at Marriott, Pablo Azar, VP of Marketing Strategy at Allstate, Patrice Varni, VP of Marketing at Levi's, and Kevin Doohan, Head of Interactive Marketing at ConAgra Foods, are just a few of the executives lined up to speak at this year's event. Together they will address the pressures that are top-of-mind for most CMOs. These pressures include the need to harness the power of social media, precision marketing, digital asset management, performance measurement and a host of other technologies and business processes to achieve better return on marketing investment, higher customer profitability and increased business growth.

Leveraging Aberdeen's fact-based research around Best-in-Class marketing performance, and set in a highly interactive environment, the CMO Summit will take place September 4-5, 2008, in San Francisco. High-level knowledge exchange from industry leaders and insights gleaned from tens of thousands of marketing practitioners participating in Aberdeen research will combine to make the CMO Summit an event unlike any other.

"This CMO Summit will complement our ever-growing library of fact-based research with a groundswell of practical ideas and insights from some of the world's foremost marketing leaders, who will discuss their challenges, share their strategies, and offer candid advice to other marketing executives from across multiple industry verticals," said Peter Ostrow, VP/Group Director of the Customer Management Technology research practice. "The result will be a plethora of actionable insights that attendees can readily apply in the context of their own activities and situations."

For additional information on the summit or to register as an end-user attendee, please visit http://www.aberdeen.com/events/live/CMO08.

Sponsorship is open for another 30 days for technology vendors/solutions providers. Preview the event and walk through sponsorship benefits here: http://www.aberdeen.com/events/live/CMO08/CMO_Sponsorship_Overview.pdf.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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