SOURCE: Baseline Nutritionals

Baseline Nutritionals

August 08, 2016 14:52 ET

Baseline Nutritionals Attends ECRM and Makes Big Splash

Retailers Showed Serious Interest in the Brand

BOCA RATON, FL--(Marketwired - August 08, 2016) - Effectve®, a subsidiary company of Baseline Nutritionals®, announced the company was successful in forging some important new connections for the brand and for its dietary supplement, 8-12 Hz® neural chewing gum, when it attended the 2016 ECRM Diet, Vitamin & Sports Nutrition conference in Tampa, Florida.

This specific ECRM event gives companies in the nutritional, sports and health fields a chance to gather together and meet with some of the most influential retail buyers in their respective industries. Sales executives report outstanding performance at the event and are very positive about their future coming out of it.

"This event gave our brand the opportunity to meet with some of the industry's heavy hitters in Walgreens, Vitamin Shoppe, Vitamin World, CVS, Cardinal Health, Jet.com and AmeriMark," said company CEO Jon Barron. "These connections will mean big new business and sales opportunities for 8-12 Hz® neural chewing gum."

Bio-actives in the gum derived from a proprietary formula of ashwaganda and L-theanine help get the brain 'in the zone.' There is no caffeine in Effectve®, and, as a result, no crash. Ashwagandha is renowned as a stress reducer, mind-booster, and performance enhancer. L-theanine may help relieve stress by inducing a relaxing effect without drowsiness and may also possess immunologic attributes according to Drugs.com.

Training and effort are required too, but 812 will absolutely stimulate the production of alpha waves in the brain, and alpha waves are the frequencies most commonly associated with being in flow. The net result is that you may find it "easier" to get into the zone after chewing 812.

NBA Hall of Famer Isiah Thomas described being 'in the zone' as almost like being two steps ahead of every player. It's almost like slow motion. He said it allows the player to see everything -- your total game comes together in those four or five minutes.

"It was extremely important to be involved in the ECRM trade show, and we're very excited about the opportunities we have in store from it," said Barron. "We can't wait to further our product availability in the US Market."

For more information about Effectve and its neural gum, visit its website at www.effectve.com

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