SOURCE: Basho Technologies

Basho Technologies

Basho Technologies

July 31, 2012 09:00 ET

Basho Riak Facilitates Seamless Shopping Experience on Flash Shopping Site, ideeli

Riak Manages Peak-Loads to Ensure That Shoppers Enjoy a Highly-Available Shopping Experience Without Incident

CAMBRIDGE, MA--(Marketwire - Jul 31, 2012) - Basho Technologies, the worldwide leader in distributed database technologies, announced today that Riak, its NoSQL distributed database, is working with ideeli, one of the fastest growing retailers in the United States, to offer its online shoppers a great user experience and a high level of service. With a community of more than 5 million members and 3,000 brand partners, ideeli relies on Riak to ensure that when members flood the site at 11:00 a.m. ET each day to shop the latest trends, it can serve requests both instantaneously and without incident.

Every morning, ideeli opens more than a dozen fashion showcases to members, offering thousands of units of merchandise in an array of colors and sizes. The event-based shopping experience generates similar results to the release of hot concert tickets, with members flocking to make purchases and pushing loads on the application in excess of 3,000 requests per second with more than 700 "add to carts" per second.

ideeli pushes their entire site into several memcached servers. The advantage of this is a very fast, highly responsive site running in-memory to deliver a far better user experience. The downside of this however occurs when a cache is dumped. If by chance 10 percent or more of the cache were lost, the user experience would be damaged, translating into lost revenue and negative sentiment in the market. Riak provides a highly reliable, persistent cache store to safeguard against just such an event.

"Riak is one of those things that just works and doesn't need our attention on a day-to-day basis -- saving both time and money," said David Mitchell, director of technical operators at ideeli. "As for service and support, I can't say I've seen anything quite like the amazing response time we've witnessed from Basho. The technology is rock-solid, enabling us to keep up with member demand and maintain a high level of satisfaction. Basho and Riak have exceeded our expectations."

"For a company like ideeli that needs to maintain a high level of service and satisfaction to keep members coming back to shop, we are thrilled to play a key role in helping meet its peak load challenges," said Donald J. Rippert, president and CEO, Basho Technologies. "As members search for a great shopping find, Riak is seamlessly scaling in the background to successfully ensure application service continuity -- making it possible for shoppers to have the same experience on the site every time."

For more information about Riak, please visit

About ideeli

ideeli is an online retailer specializing in limited-time sales that feature incredible brands at exceptional prices. Every day, ideeli presents more than a dozen new sales showcasing fashion for men, women and children, beauty products, and home decor, offering the thrill of discovery and the satisfaction of a deal. Launched in June 2007, ideeli is one of the fastest growing retailers in the U.S., with more than 5.5 million members and more than 3,000 brand partners. In 2011, ideeli was named to the top of Inc. magazine's list of the country's fastest-growing private companies. Join us at

About Basho Technologies

Basho Technologies is the leader in highly-available, distributed database technologies used to power scalable, data-intensive Web, mobile, and e-commerce applications and large cloud computing platforms. Basho customers, including fast-growing Web businesses and large Fortune 500 enterprises, use Riak to implement content delivery platforms and global session stores, to aggregate large amounts of data for logging, search, and analytics, to manage, store and stream unstructured data, and to build scalable cloud computing platforms.

Riak is available open source for download at Riak EnterpriseDS is available with advanced replication, services and 24/7 support. Riak CS enables multi-tenant object storage with advanced reporting and an Amazon S3 compatible API. For more information visit or follow us on Twitter at

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