SOURCE: Basil Hayden's Bourbon

Basil Hayden's Bourbon

October 29, 2015 09:05 ET

Basil Hayden's® Bourbon and Quoddy® Shoes to Release Limited Edition Gift Set for the Holiday Season

Quality, Craftsmanship and Style Come Together to Create the Perfect Gift for 100 Bourbon Fans

DEERFIELD, IL--(Marketwired - Oct 29, 2015) - Basil Hayden's® Bourbon, a distinctive super-premium bourbon known for its trademark spicy finish, and Quoddy®, the Maine-based footwear brand with a century-old family tradition of shoemaking, have come together to create 100 limited edition gift sets for the upcoming holiday season, perfect for bourbon fans who appreciate handcrafted, American-made finds. The co-branded gift sets will be exclusively available for purchase beginning November 1 at the "Basil Hayden's Bourbon Holiday Shop" on Huckberry.com, an online curator and retailer of products that inspire active, adventurous and stylish lives.

"At Basil Hayden's, we make our bourbon in small batches, using a family recipe said to date back to 1796, to ensure our fans experience the highest quality product," said Halley Kehoe, Director, Small Batch Bourbons at Beam Suntory. "We are constantly on a mission to uncover brands that share the same values, which is why we teamed up with Quoddy -- a brand rooted in history and dedication to handcraftsmanship -- to create a premium gift set this holiday season that we hope bourbon and shoe fans alike will enjoy!"

The Basil Hayden's + Quoddy limited edition gift set brings to life what each brand is known for: American craftsmanship and style. Each gift set will feature four leather wrapped rocks glasses, artfully packaged in a handmade leather gift box. A pair of custom, made-to-order co-branded Basil Hayden's + Quoddy shoes will accompany each gift set, giving bourbon fans the opportunity to don their "drinking shoes" as they sip Basil Hayden's Bourbon.

Each pair of custom Basil Hayden's + Quoddy drinking shoes is made using hand-sewn Horween® leather -- the same leather used to wrap each rocks glass -- in a rich whiskey color and feature a co-branded insole and stylishly branded exterior. As one of the oldest running tanneries in America, founded in 1905, Horween offers an unparalleled blend of quality, consistency, responsiveness and innovation. 

"We were instantly intrigued when Basil Hayden's approached us about working together, because our first thought was that they are a brand that has a lot in common with ours. They're focused on doing things the right way -- not the easy way," said John Andreliunas, President of Quoddy. "The Basil Hayden's + Quoddy limited edition gift set is a testament to two brands that hold true to their roots and never give up on striving toward unrivaled craftsmanship and innovation. We think fans of great bourbon and great shoes will love receiving the gift set during the holidays!"

The Basil Hayden's + Quoddy limited edition gift set will be available for purchase at the Basil Hayden's Bourbon Holiday Shop beginning November 1 and will retail for $399.98. Quoddy's expert craftsmen will make each gift set by hand, allowing for fifty gift sets to be initially available for consumer purchase on November 1, followed by an additional fifty sets on December 1. Each limited edition gift set includes* the following items:

  • Four leather wrapped rocks glasses
  • Basil Hayden's + Quoddy co-branded leather gift box
  • Pair of custom, made-to-order co-branded Basil Hayden's + Quoddy drinking shoes

In addition to selling the Basil Hayden's + Quoddy limited edition gift sets, the "Basil Hayden's Bourbon Holiday Shop" on Huckberry.com will also feature a curated collection of additional American-made home barware items, hand selected by Basil Hayden's Cultural Blooodhound, Max Wastler, to provide bourbon fans with a one-stop shop for all of their home bar gift needs during the holiday season. To go behind the scenes and follow Max as he uncovers handcrafted culture and cocktails, visit Whiskey... Among Other Things at www.BasilHaydens.com.

*A bottle of Basil Hayden's Bourbon is not included in the limited edition gift set.

About Basil Hayden's® Bourbon
Basil Hayden's® Bourbon is known for standing out in the crowd. The distinctive flavor was originally inspired by a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. broke 'the rules' and went off-the-beaten-path mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden's® Bourbon is crafting its own story by providing bourbon drinkers with a unique experience from the ordinary.

About Quoddy®
Quoddy® is a made-to-order shoe company based in Maine, where handcrafted, quality leather goods are designed, stitched and coaxed into bespoke footwear made to last a lifetime. Quoddy® is rooted in centuries-old handcrafted traditions, passed down through generations, and believes in the simplicity of a wooden workbench, a piece of leather and needle and thread.

About Huckberry®
Huckberry® is an online retailer devoted to curating products that inspire active, adventurous, and stylish lives through exclusive sales, original story-telling, and unique experiences for its members.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

drink smart®
Basil Hayden's® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2015 Kentucky Springs Distilling Co., Clermont, KY.
All trademarks are the property of their respective owners.

Contact Information

  • MEDIA CONTACTS:
    Lana Ohs
    Beam Suntory Inc.
    847-444-7844
    Lana.Ohs@beamsuntory.com

    Jaclyn Gower
    DBC PR + Social Media
    202-292-4574
    Beam@dbcpr.com