SOURCE: Element 21 Golf Co.

September 16, 2008 14:00 ET

Bass Pro Began Sales of Element 21 Carrot Stix™ Line of Fishing Rods

TORONTO--(Marketwire - September 16, 2008) - Element 21 Golf Company (OTCBB: ETGF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that Bass Pro chain of stores has began distribution of the Element 21 Carrot Stix™ line of fishing rods.

In the last 12 months Element 21 has expanded its line of Carrot Stix to include over 70 new SKU including 21 Carrot Gold and Salty Carrot lines.

Heavy consumer demand continues, particularly as the new marketing initiatives for the Salt Water Carrot Stix™ series go nationwide with two programs ("Fishing the Flats" and "Fins and Skins" with Henry Waszczuk) featuring Element 21 Carrot Stix™ and EMC2 Golf equipment.

Element 21 is expanding its retailer commitments based on new production capabilities. Pre-orders are booked only when product is being shipped to the Element 21 distribution centre to avoid late deliveries. Element 21 is EDI (Electronic Data Interchange) ready for the US retail chains, and thus grow bigger Carrot Stix™ sales.

"Bass Pro Shops is another major box store to take on the Element 21 Carrot Stix™ line. In this difficult financial market, our growth is dependent on the growth of sales through the distribution with high profile retailers such as Bass Pro. The fact that Carrot Stix are being carried by the major retailers, speaks volumes of the technology, quality and consumer demand for Element 21 products. We are growing our brands and industry recognition," commented Dr. Nataliya Hearn, President and CEO of Element 21 Golf Company.

About Bass Pro:

Bass Pro Shops has over 65 locations in USA and Canada. Bass Pro Shops today isn't just fishing. It is an outdoor retail leader in hunting, camping, nature gifts, outdoor cooking, and much more. Bass Pro Shops has become one of America's premier outdoor retailers with destination outdoor retail stores across America and Canada, serving over 75 million sportsmen a year. Each store is unique and offers a truly unforgettable shopping experience -- as close to the Great Outdoors as you can get indoors! (www.basspro.com) .

About Element 21 Golf Company:

Element 21 Golf Company develops and markets award winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. Element 21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, Element 21's patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in Element 21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. Element 21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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