SOURCE: Church & Dwight Co., Inc.

Church & Dwight Co., Inc.

August 11, 2015 10:30 ET

Batiste™ Brand Joins Forces With Pop Star Ella Henderson for a Show-Stopping Campaign

Maker of Batiste™ Dry Shampoo Reveals 19-Year-Old X-Factor U.K. Finalist and Hair Goddess Ella Henderson as Official Face of the Brand

EWING, NJ--(Marketwired - Aug 11, 2015) - Church & Dwight Co. Inc., the maker of Batiste™ Dry Shampoo, is proud to announce award-winning U.K. artist Ella Henderson -- best known for her hit single Ghost and run on X-Factor U.K. -- as the official face and "hairspiration" of the Batiste™ Brand.

The partnership will kick off in the U.S. in late 2015 with the songstress appearing in the Brand's public relations, print, social and digital media campaigns.

"Batiste™ is my number 1 hit," said Henderson. "I'm either in the studio or on stage, in a car or on a plane -- often with little time to get ready. I can always count on Batiste™ dry shampoo to refresh and restyle my hair on the go; I know I'll always be ready for wherever the day takes me."

Ella's Secret: Spray Batiste™ dry shampoo through the mid-lengths and ends of your hair and then brush out for an instant texture boost!

"Uniting two U.K. success stories -- Batiste™ and Ella Henderson -- on their journey to conquer the U.S. is just one of the reasons why this is a perfect collaboration," said Stacey Feldman, Vice President of Marketing, Batiste™ Brand at Church & Dwight, Co., Inc. "Ella's incredible talent and wide appeal, coupled with her beautiful hair and love for Batiste™, make her an ideal ambassador for the brand. We look forward to reaching the energetic audience that Batiste™ and Ella share."

Building on its heritage as the No. 1 dry shampoo in the U.K., the Batiste™ Brand is quickly becoming a haircare essential in the U.S. Batiste™ Dry Shampoo is specially formulated to banish oily roots and revitalize dull, lifeless hair. Whether you're in need of an on-the-go quick fix or a red carpet glam style, Batiste™ helps create gorgeous hair in an instant so that every Batiste™ user has the power to face the day with confidence and style -- just like Ella.

For more information about Batiste™ Dry Shampoo, please visit batistehair.com and follow Batiste_us on Instagram and @BatisteHair on Twitter.

About Batiste™
Batiste™ Dry Shampoo -- the No. 1 dry shampoo in the U.K. -- revitalizes hair, leaving it feeling clean and smelling fresh, so your style lasts longer between washes. Batiste™ Dry Shampoo is available in a variety of scents including Original, Blush, Cherry, Tropical, Fresh, Wild and Floral Essences. The Batiste™ Hint of Color line complements three shades: light & blonde, medium & brunette and dark & deep brown. Each color variant blends in naturally with your hair color and can disguise your roots or those unruly stray grays.

Batiste is a registered trademark of Church & Dwight Co., Inc.

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.