SOURCE: Batiste Dry Shampoo

batiste dry shampoo

September 09, 2014 07:00 ET

Batiste Dry Shampoo Sponsors Charlotte Ronson Spring/Summer 2015 Show at Mercedes-Benz Fashion Week

NEW YORK, NY--(Marketwired - September 09, 2014) - The iconic British brand, Batiste Dry Shampoo, has joined New York Fashion Week as the official hair care sponsor of the Charlotte Ronson Spring/Summer 2015 Show during Mercedes-Benz Fashion Week in New York City.

The show was held on Friday, September 5th at THE PAVILION at Lincoln Center where Lead Stylist Stephanie Hayes used Batiste Floral Essences backstage to create a natural, flowy look on each of the models.

A daydream sets the tone for the Spring/Summer 2015 collection, reflecting the culture in which we live, and evokes feelings from Charlotte Ronson's own life experiences. Charlotte was enamored by Kim McCarty, who creates soft, out-of-focus paintings, and collaborated with her to create a piece for this season. Stemming from this creative duo came the Kim McCarty cami dress that is a staple for the collection, morphing her signature aesthetic with Kim's translucent watercolors.

Batiste's newest scent, Floral Essences, is a bright & lively fragrance that brings together a fusion of florals and refreshes hair to keep it looking gorgeous! And for those special guests who attended the show, Church & Dwight UK Limited, the maker of Batiste Dry Shampoo, provided an exclusive VIP gift bag so attendees can enjoy Batiste Floral Essences at home!

Batiste Dry Shampoo is specially formulated to banish away oily roots and revitalize dull, lifeless hair. Simply spray Batiste lightly onto your hair, massage in thoroughly with your fingertips and then brush it out. The special Batiste formula absorbs dirt, grease, and product build up while giving lifeless hair a quick boost in just a few short minutes. It's perfect for those last minute touch ups backstage!

Charlotte Ronson, known for her impeccable style and trendsetting designs, has become one of the most sought after American womenswear designers and her runway shows are a must-see event during New York Fashion Week.

To see the first exclusive look at Batiste Dry Shampoo backstage along with the stunning new Charlotte Ronson Spring/Summer collection from the show, please check out the below links.

Twitter: @BatisteHair

Twitter: @charlotteronson

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