SOURCE: Batiste Dry Shampoo

Zing USA

September 10, 2013 08:00 ET

Batiste Dry Shampoo Sponsors Malan Breton Spring 2014 Show During NYFW

NEW YORK, NY--(Marketwired - September 10, 2013) - The iconic British brand, Batiste Dry Shampoo, joined New York Fashion Week as the beauty sponsor of the Malan Breton Show which featured the Malan Breton and Malan Breton HOMME collections for Spring 2014.

The show was held on Saturday, September 7th at The Box at Lincoln Center in NYC where Batiste Dry Shampoo was used backstage by an extremely talented styling team who created gorgeous looks for all the models!

Completing each model's look were stunning fashions from the new collection inspired by the maiden voyage of the SS Titanic, a ship whose decadence and elegance are incomparable. Both the men's and women's collections contained the silhouette of the early 1900's with fine details and couture finishings of the old world giving a modern touch to the Spring 2014 collection.

Cherry, a fun fragrance bursting with a rich cherry scent that livens up your locks and looks fabulous on your dresser, was featured at the show. And for those special guests who attended the show, Church & Dwight Co., Inc., the maker of Batiste Dry Shampoo, provided an exclusive VIP gift bag so attendees can enjoy Batiste Cherry at home!

Batiste Dry Shampoo is specially formulated to banish away oily roots and revitalize dull, lifeless hair. Simply spray Batiste lightly onto your hair, massage in thoroughly with your fingertips and then brush it out. The special Batiste formula absorbs dirt, grease, and product build up while giving lifeless hair a quick boost in just a few short minutes. It's perfect for those last minute touch ups backstage!

To see the first exclusive look at Batiste Dry Shampoo backstage during the show, please check out Batiste on Facebook and Twitter.


Twitter: @BatisteHair

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