SOURCE: Bell Sports

June 29, 2005 08:00 ET

Batman Bike, Skate Helmets From Bell Sports Let Kids Take Off With the 'Winged One'

SANTA CRUZ, CA -- (MARKET WIRE) -- June 29, 2005 -- Bell Sports introduced an exclusive line of Batman bike and skate gear, including helmets, protective pads and biking gloves, amid stellar reviews of the summer blockbuster movie "Batman Begins" and the successful weekly animated series, "The Batman," on the Kids' WB! Network.

Bell, the market leader in helmets and accessories for cycling and other active sports, holds the exclusive rights for protective helmets and gear based on the world-famous Caped Crusader.

"The dark mystique that surrounds Batman and his crusade for justice resonates with people of all ages," said Alex McKinnon, vice president, mass marketing at Bell Sports. "Batman bike and skate gear let parents pass a love of biking and Batman from generation to generation while encouraging proper safety."

Bell's Batman line of gear includes the following:

Batman Multi-Sport Value Pack (ages 5-8)

--  CPSC- and ASTM-compliant helmet for biking, skateboarding, inline
    skating and riding non-motorized scooters
--  Matching set of protective pads for knees and elbows
--  MSRP:  $19.99
    
Batman Child Helmet Value Pack (ages 5-8)
--  CPSC-compliant helmet for bike riding
--  Matching set of protective pads for knees and elbows
--  MSRP:  $19.99
    
Batman Toddler Helmet Value Pack (ages 2-5)
--  CPSC-compliant helmet with extended rear coverage is perfect for kids
    riding in child carriers, jogging strollers, trailers or their own bike
--  Matching set of protective pads for knees and elbows
--  MSRP:  $19.99
    
Additional Batman Gear/Accessories (Ages 5-8)
--  Batman Skate Gear includes knee, elbow pads and wrist guards (MSRP:
    $14.99)
--  Batman Cycling Gloves (MSRP:  $7.49)
    
Bell's Batman product line is available at Toys "R" Us, Wal*Mart, Meijer's and other mass market and recreational product retailers nationwide. Product availability varies by retailer.

Visit www.bellbikestuff.com for more information on helmets and gear designed to inspire kids to take proper safety measures when they ride.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and accessories in the auto racing, motorcycle, cycling and action sports categories. The company markets helmets and accessories under the Bell, Giro®, Blackburn®, CoPilot™, X Games, West Coast Choppers, Batman, Barbie™, Hot Wheels™ and Fisher Price™ brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Limerick, Ireland; and Hong Kong. Bell Sports distributes its products in 45 countries. More information about Bell bike helmets and accessories is available at www.bellbikestuff.com.

Contact Information

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    Heather Hawkins
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