SOURCE: Smart Energy Solutions, Inc.

April 10, 2006 06:00 ET

Battery Brain™ Undergoes Retail Test Market With Major North American Automotive Retailer

CLIFTON, NJ -- (MARKET WIRE) -- April 10, 2006 -- Smart Energy Solutions, Inc., (OTC BB: SMGY), inventor and manufacturer of the innovative Battery Brain™ vehicle aftermarket device, today announced that it is in the process of participating in a retail test with a major North American automotive retailer who has both retail and automotive service facilities. Pending a favorable outcome of the test, Battery Brain will gain distribution across the retailer's network of stores later this year. Due to the sensitive nature of test markets, the retailer cannot be identified.

Battery Brain is Smart Energy's flagship device that constantly monitors electrical discharge of the battery for nearly all kinds of vehicles including autos, trucks, vans, commercial vehicles, boats, ATVs and personal watercraft. Should Battery Brain detect that the battery is losing sufficient charge to start the vehicle's engine, the device automatically disconnects the battery to preserve its starting power. One of the models, Battery Brain III, offers a built-in anti-theft feature.

"After months of negotiations and reviews, Smart Energy Solutions, Inc. is pleased that Battery Brain is undergoing the test phase with this premier automotive retailer. We will be testing consumer perceptions with respect to Battery Brain's acceptance by this retailer's customers on the product, key selling features, packaging, literature, pricing and point of sale materials which will be closely monitored by both our companies," said Pete Mateja, CEO of Smart Energy Solutions. "If the retail test proves successful, and we see no reason why not, we hope to have Battery Brain on this retailer's shelves later in 2006. We are also excited about the future opportunities with this retailer."

In addition to the in-store test, the retailer's appraisal of Battery Brain and Smart Energy includes an independent evaluation of Smart Energy's manufacturing facility in Zhuhai, China. Smart Energy expects the test to be concluded within the next several months.

About Smart Energy Solutions:

Smart Energy Solutions, Inc. is the sole owner of the Battery Brain line of vehicle accessory products. The company is headquartered in Clifton, NJ, with operations in Zhuhai, China, Milan, Italy, Petach Tikva, Israel and Clifton, NJ. Visit and

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