SOURCE: Lingerie Football League, LLC

February 03, 2011 08:00 ET

The Battle at Halftime of Super Bowl XLV: Gridiron Goddesses of The Lingerie Bowl vs. Black Eyed Peas

LAS VEGAS, NV--(Marketwire - February 3, 2011) -  Lingerie Football League officials are excited to announce the return of the annual Super Bowl halftime counter-programming special 'Lingerie Bowl VIII' LIVE on Pay-Per-View at 8pm ET, set to go head-to-head against the Black Eyed Peas performance at halftime of Super Bowl XLV.

The annual Lingerie Bowl broadcast has become a part of Super Bowl Sunday festivities for millions at Super Bowl viewing parties worldwide.

"In simply eight seasons the Lingerie Bowl has developed a cult-like following at halftime. Coupled with our move to Las Vegas, it should make for an incredible atmosphere and broadcast," said Mitchell S. Mortaza, Founder & Chairman of the Lingerie Football League. "I guess we will have to wait and see if viewers prefer another predictable musical act at halftime or the Gridiron Goddesses of the Lingerie Football League who play a fast-paced intense game of football."

Lingerie Bowl VIII will be the culmination of the second season of the Lingerie Football League, the halftime broadcast will feature the 2010 defending champion Los Angeles Temptation (5-0) vs. Philadelphia Passion (5-0). Jay Rood from MGM Resorts International has set the official odds at Las Vegas sportsbooks and have the Los Angeles Temptation listed as a 5.5 point favorite with a 36.5 over/under.

Official Website --

Official League Website --

About Lingerie Football League, LLC.

The Lingerie Football League (LFL) is an extension of the hugely popular Super Bowl halftime special called the Lingerie Bowl. Due to the previous commercial and viewership successes of the Lingerie Bowl, in fall 2009, the league premiered with 10 franchise teams in major US markets. Despite the worst economy since the 'Great Depression,' the LFL inaugural season was very successful drawing near capacity crowds, 2nd in Primetime television ratings, 2010 expansion markets (Baltimore and Orlando) and profitability.

In 2010, the LFL continued to exceed expectations with sell-out crowds, a national television contract with MTV Networks and further expansion into Cleveland, Green Bay, Las Vegas and other market to be named.

Contact Information

    Jennifer L. Colter
    National Media Director
    Lingerie Football League, LLC.
    P 404.789.1570
    F 323.386.4445
    Email Contact