SOURCE: Big Apple Worldwide, Inc.

July 17, 2007 08:30 ET

BAW, Inc. Contracts Marketing Firm to Prepare for Major Rollout of Kiosks

NEW YORK, NY--(Marketwire - July 17, 2007) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWW) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., has contracted a marketing firm to support its "No More Books" kiosk program. The Company has enlisted MarketNet Services, LLC, a marketing technology and services firm, to provide warehousing, fulfillment services and inventory management in support of the kiosks. The kiosks will be placed in major retail outlets throughout the U.S. and will provide exclusive one-stop-shop wallcovering ordering services.

The kiosks will begin being placed in stores this summer with the goal of revolutionizing the way consumers shop for wallcoverings. The Big Apple kiosks will replace the heavy, space-consuming sample books with a web-based system powered by a database of thousands of wallcovering options from numerous manufacturers. Customers will be able to order samples free of charge and have them shipped via USPS priority mail for easy matching and comparing inside the home.

"We chose MarketNet for their ability to deliver a comprehensive service that works in conjunction with our needs and those of the retail outlets. The kiosks will save valuable selling space and allow employees more time to devote to creating a unique experience for the customer," stated Bill Byron, Vice President of Big Apple Wallcovering, Inc.

For more information about MarketNet Services, visit the Company Web site at marketnetservices.com.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality and leisure market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (www.elabrient.com), which is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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