SOURCE: Baxter Finley Barber & Shop

Baxter Finley Barber & Shop

November 07, 2011 16:03 ET

Baxter Finley Expands Classic Barber Services and Retail Shop Doubling Size of Its Flagship Location

LOS ANGELES, CA--(Marketwire - Nov 7, 2011) - Baxter Finley Barber and Shop, Los Angeles' classic barbering services destination, is proud to announce the expansion of its flagship location to include twice the number of barbers and a doubling of its specialty retail space featuring men's grooming products and essentials.

"The growth we have experienced at the Baxter Finley location in such a short amount of time is exceptional," said J.P. Mastey, Founder of Baxter Finley. "Our shop esthetic, service quality and retail selection is unmatched; Baxter Finley is truly the gentlemen's barber shop of yesterday with all the modern conveniences of today. And the notion that we can effectively double the size of our business in today's market is proof that the men's grooming category is truly recession-proof if you do it right."

The physical expansion of the Baxter Finley shop has increased the number of certified barbers on staff required to meet the demand for services such as haircuts, beard trims, straight razor shaves and signature hot towel treatments featuring a proprietary blend of eucalyptus, camphor and spearmint oils. A vintage children's barber chair (circa 1940) has also found a home in the new square footage alongside the authentic antique Koken barber chairs making the shop a welcoming destination for both father and son.

The growth of the retail portion of the shop includes an increased selection of products from international brands such as RetaW, Marvis Toothpaste and D.R. Harris. Baxter Finley has also served as a testing ground for men's grooming products developed from its parent company, Baxter of California. The iconic men's grooming line recently celebrated its 46th anniversary with the launch of a series of hair pomades, Swiss-made combs, and eponymous shaving accessories based on the success of the barbering services at Baxter Finley.

ABOUT BAXTER OF CALIFORNIA/BAXTER FINLEY
Founded in 1965, Baxter of California was one of the first companies to seriously address men's grooming needs. The company, headquartered in Southern California, strongly believes in product quality through a commitment to research and development. Its innovative products for men are available at lifestyle stores, apothecaries, better barbershops, and online at www.baxterofcalifornia.com. In 2010, the brand launched its flagship location of the Baxter Finley Barber & Shop (http://www.baxterfinley.com/) concept featuring classic barbering services alongside a curated collection of men's grooming products.

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