SOURCE: Bayard Advertising Agency, Inc.

Bayard Advertising Agency, Inc.

October 06, 2014 09:05 ET

Bayard to Unveil SMART Recruiting Platform at HR Tech in Las Vegas

LAS VEGAS, NV--(Marketwired - Oct 6, 2014) -  Bayard Advertising Agency, Inc. will unveil 'SMART' at the HR Tech Conference & Expo, Tuesday, October 7th. SMART is an integrated recruiting strategies platform that combines analytics, sophisticated branding techniques, digital strategy and cost saving media instruments in one system that can significantly improve candidate experience, increase qualified candidate leads, lower recruiting costs and produce reliable metrics.

SMART is the first platform that addresses recruitment from all the right angles. Simple, Memorable, Actionable, Responsive and Trackable. That's what SMART is. Large organizations or small will equally benefit from the way SMART improves recruiting performance, connects with people and lowers costs.

"We developed SMART," says Eric Holwell, VP, Client Services & Strategy, "because companies lose great candidates in large numbers every day. It's so wasteful. Applicants are frustrated with dysfunctional applicant tracking systems. Brand messaging that doesn't connect is throwing money away. Strategies that aren't ready for the way candidates use technology and media contribute to this enormous loss of performance and waste of resources. The number of people applying for jobs on mobile is not going down, yet so few companies are ready for it," says Holwell. "We had to respond and SMART is an amazing way to approach all the challenges recruiters face in one robust and measurable system," according to Holwell. 

To learn more about Bayard and SMART you can visit Bayard's HR Tech booth #918. They'll be conducting free SMART Analyses at their booth, again, #918. A free SMART Analysis by Bayard can also be obtained by registering at

HR Technology Conference & Expo
Bayard will be at Booth No. 918
October 7-9, 2014
Mandalay Bay Resort 
Las Vegas, NV

About Bayard Advertising
Bayard is an award winning full service digital brand agency with deep experience in talent and recruitment communications. The agency has additional practice areas in analytics, consumer and corporate brand marketing. For more information about Bayard, please visit