Bayer HealthCare

Bayer HealthCare

May 31, 2006 12:58 ET

Bayer HealthCare: Not Satisfied With Your Sex Life? Jerry Hall Wants Canadians To Strike Up A Conversation About ED

TORONTO, ONTARIO--(CCNMatthews - May 31, 2006) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Fashion icon and actress believes great sex is important and possible at any age

From her sultry downtown hotel suite, Jerry Hall - in conjunction with Bayer HealthCare - today announced the Canadian launch of Strike Up A Conversation, a global education initiative designed to encourage men to speak with their partners and physicians about erectile difficulties (ED). Hall has already visited seven countries in her quest to help couples have a healthy, active and vital sex life.

"When it comes to sex, I've always been very open and honest," says Hall. "A great sex life is not just important, but possible, at any age. In fact, the older you get, the better it gets and if men are prepared to talk to their partners about ED, then they can have better sex than they ever imagined."

Erectile difficulties are defined as the consistent or recurrent inability of a man to attain and/or maintain a penile erection sufficient for sexual performance.(1) It is estimated that ED affects one in three men over 40 years of age.(2) Approximately 152 million men worldwide(3) and three-to-four million Canadian men suffer from this condition.(4)

"Despite inroads made over the last few years, men are still hesitant about discussing ED with their physician and partner," said Dr Francois Benard, Associate Professor of Urology, Program Director of Urology, University of Montreal, Urologist, Hopital Saint-Luc, Montreal. "What's important for men with ED to know is that there are many effective treatment options available including oral prescription medications (Viagra®, Levitra® and Cialis®) injection therapy (Caverject®); suppository (Muse®); and vacuum constriction device."

Striking Up a Conversation with a physician will assist a man in finding the best treatment option, based on his or the couple's lifestyle. "When selecting the most appropriate treatment, a man with ED should ask himself if he is looking for a treatment that works quickly, a treatment that can be taken with food and/or moderate alcohol, a treatment that works for a long period of time or a treatment that is not in a prescription form," adds Dr. Benard.

Canadians looking for more information about ED or Strike Up A Conversation can visit www.canadianvitalsexual.com or speak directly with a doctor.

About the Strike Up A Conversation Campaign

The Strike Up A Conversation campaign is a global health education initiative designed to improve communications between men with ED, their partners and doctors. The campaign aims to help every couple affected by ED to communicate openly about their sexual concerns, in order to find a treatment that improves a man's erectile function and a couple's quality of life.

The program is guided by a panel of international experts in the fields of medicine, psychology, sexology, behavioural research and communications. Key global patient support groups and healthcare professional organizations also support the initiative.

About Bayer HealthCare

Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. Bayer HealthCare generated sales amounting to some 9.4 billion euros and employed 33,800 people worldwide in 2005.

The company combines the global activities of the Animal Health, Consumer Care, Diabetes Care, Diagnostics and Pharmaceuticals divisions. The new Pharmaceuticals division was established on January 1, 2006, and comprises the former Biological Products and Pharmaceutical divisions. Pharmaceuticals now has three business units: Hematology/Cardiology, Oncology and Primary Care.

Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating diseases.

(1) Jardin A, Wagner G, Khoury S, et al. Recommendations of the 1st International Consultation on Erectile Dysfunction. Co-sponsored by the World Health Organization (WHO), International Consultation on Urological Diseases (ICUD) and Societe Internationale d'Urologie (SIU) and held July 1-3, 1999, Paris. 2000, p. 713.

(2) Feldman HA, Goldstein I, Hatzichristou DG, et al. Impotence and its medical and psychosocial correlates: results of the Massachusetts Male Aging Study. J Urol 1994;151:54-61.

(3) Aytac IA, McKinlay JB, Krane RI. The likely worldwide increase of erectile dysfunction between 1995 and 2025 and some possible policy consequences. BJU Int 1999;84:50-56.

(4) Barkin J, Carrier S, Gajewski J, Brock G. Erectile function and male sexual satisfaction: A national survey. J Sex Reprod Med 2003; 3:10B-14B.

Contact Information

  • Manning, Selvage & Lee (MS&L)
    Charlene McAnoy
    (416) 847-1327
    or
    Bayer HealthCare
    Lori Ann Horrigan
    (416) 240-5466