SOURCE: Baynote

September 24, 2007 08:30 ET

Baynote CEO to Speak at New York OMMA Conference and Expo

Panel to Discuss How Brands Can Leverage On-Site Customer Behavior to Increase Revenue

CUPERTINO, CA--(Marketwire - September 24, 2007) - Baynote, Inc. (http://www.baynote.com), a leader in intent-driven product and content recommendations for the business web, today announced that CEO Jack Jia will be speaking at the upcoming Online Media, Marketing and Advertising (OMMA) Conference and Expo, September 24 - 25, 2007 at the Hilton Hotel in New York. Mr. Jia will participate in a panel today from 4:45 - 5:30 p.m. entitled "Follow the User: Leveraging On-Site Behaviors." The session will discuss how the most advanced sites are realizing real revenue gains and better customer relationships by tracking user behavior.

Most of today's websites literally sit on piles of behavioral data that could be leveraged to serve more personalized content to a user, focus advertising strategies or simply make a visitor feel more welcome. Moderated by Steve Smith, columnist for MediaPost's Behavioral Insider, the panel features Mr. Jia; Jeff Hirsch, chief revenue officer, Revenue Science; John Broady, client partner, OTTO Digital; and Matt Roche, CEO, Offermatica. Mr. Jia will, along with the other panelists, share examples of how websites can utilize on-site customer behavior to automatically deliver the most relevant content, products and advertisements to customers.

For more information on the conference and to register for this event, please visit http://www.mediapost.com/?fa=rsc.form&showid=26

About Baynote

Launched in 2006, Baynote is the technology leader in on demand product and content recommendation software for business websites and web applications. Today, more than 60 major businesses including Motorola, Network Appliance, and US Appliance use Baynote to increase e-commerce, online marketing and support conversions. Baynote's patent-pending UseRank™ technology discovers the implicit visitor affinities that form among products and website content and delivers visitor-specific product recommendations, targeted content suggestions and socially-driven search results. For more information, please visit www.baynote.com.

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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