SOURCE: Omniture

May 02, 2007 08:00 ET

Baynote Joins Omniture Genesis Network to Optimize the Web Experience Through Community-Guided Recommendations

Baynote to Become Omniture Genesis Partner as Companies Combine Product and Content Recommendations With Web Analytics to Increase Revenues and Improve Customer Experience

OREM, UT and CUPERTINO, CA -- (MARKET WIRE) -- May 2, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Baynote, the leader in content guidance software for the business web, today announced a strategic partnership that will integrate Baynote's Content Guidance platform with Omniture SiteCatalyst®. The technology integration will help customers increase the effectiveness of their online commerce, marketing and support initiatives by providing real-time product and content recommendations as well as social search results for Web site visitors. Customers including LSI, Network Appliance, and others are already realizing the benefits of using Omniture SiteCatalyst and Baynote Content Guidance together.

Baynote plans to become an accredited Omniture Genesis partner by the end of June 2007. Genesis is Omniture's "plug and play" solution that automates the integration of marketing applications in the Omniture Online Business Optimization platform. Becoming an accredited Genesis partner will make it easy for customers to quickly integrate Baynote's Content Guidance platform with Omniture's Online Business Optimization platform and quickly realize higher conversion rates for their online business.

Many businesses today engage in a manually intensive process of merchandizing products and recommending content throughout a site. This manual approach is time-consuming and falls far short of a business' potential to recommend specific products and content to thousands of unique visitor segments that visit Web sites every day. The combined content guidance and Web analytics solution offered by Baynote and Omniture will provide online marketers with a more dynamic way of gaining higher conversion rates and satisfaction among online customers.

Using the integrated Omniture-Baynote solution to understand the unique set of behaviors that drive purchase and satisfaction, online marketers can identify a virtually unlimited number of visitor segments for each specific site and fully automate the process of displaying the best products and services to visitors in real-time to that customer's site. Because Omniture and Baynote provide an on-demand solution, online businesses can deploy and begin generating increased revenue and lead flow within days.

"Online businesses will now be able to realize the true potential of The Long Tail across eCommerce, eMarketing, and eSupport realms to make their businesses more profitable and efficient," said Jack Jia, Baynote co-founder and CEO. "By enabling like-minded visitors to implicitly recommend products and content, while delivering complete visibility for Website managers, companies will fundamentally change the way business is done on the Web."

"Many successful online businesses have already found a great deal of value in using the combined Omniture-Baynote solution, and formalizing our technology partnership will make it even easier for customers to use our product offering and see immediate impact for their business," said Josh James, CEO and co-founder of Omniture. "We look forward to offering Baynote's Content Guidance to our customers through the Genesis Network which will help them gain greater insight into their customer segments and drive higher revenue through our combined offering."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About Baynote

Launched in 2006, Baynote is the technology leader in on-demand content guidance software for business websites and web applications. Today, more than 40 customers use Baynote to increase e-commerce, online marketing and support conversions via UseRank™, a patent-pending technology that delivers product recommendations, targeted content suggestions and socially-driven search results. For more information, please visit www.baynote.com.

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our strategic partnership with Baynote, the Genesis program and the expected benefits to customers and partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to continue to develop and maintain the Genesis solution and partner accreditation program, adoption by customers and partners of the solution and accreditation program, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks as identified in Omniture's annual report on Form 10-K for the period ended December 31, 2006, as amended, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on our corporate Web site at www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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