SOURCE: Baynote

June 19, 2008 08:00 ET

Baynote Ushers in Two-Year Anniversary With Over 400 Percent Sales Growth

The Knot, NASA and Other Major Brands Tap Baynote to Power User-Driven Recommendations and Social Search; Lift Online Revenues

CUPERTINO, CA--(Marketwire - June 19, 2008) - Baynote, Inc. (www.baynote.com), the leader in recommendations and social search, today announced the two-year anniversary for its award-winning Social Search and Recommendations technology and reported record-breaking sales growth over the last 12 months. The company achieved year-over-year sales growth of more than 400 percent and acquired over 100 major customers and significant re-orders from existing customers during the two years since Baynote's products were first announced, including The Knot, NASA, and Motorola. This strong market adoption positions Baynote as the preferred recommendation and social search solution among e-commerce, media and enterprise users looking to lift online revenues and improve customer engagement.

Since launching in 2006, Baynote has significantly advanced its product roadmap, most recently with the June 17th release of the Collective Intelligence Platform (See: http://www.baynote.com/company/news/news.php?newsID=65). This new solution allows businesses to deploy peer-driven recommendations, social search and other services across multiple channels while also providing a single point of measurement, testing and control. Unlike traditional profile-based behavioral targeting and clickstream tracking methods, Baynote's platform is able to identify and leverage the virtual communities of like-minded site visitors, while using implicit techniques that avoid issues of bias and gaming that many approaches struggle with, to ultimately improve user engagement and lift online revenue by 20-300 percent.

The industry has quickly recognized Baynote as a leader in the recommendation market. In the last 12 months, Baynote has received numerous prestigious awards including AlwaysOn 100, AlwaysOn Media 100, KMWorld 100, Who's Who in Silicon Valley, Best New Web 2.0 Tech, and the Red Herring 100.

In addition to record-breaking customer momentum and product and corporate milestones, Baynote established several strategic alliances with well-known technology innovators during the last 12-month period. The company signed several OEM agreements, including a partnership with Vignette to power Vignette Recommendations (See: http://www.baynote.com/company/news/news.php?newsID=55).

Baynote also announced partnerships with market leaders including Bazaarvoice, CheetahMail, Cognitor, Endeca, eVergence (a Kana subsidiary), Mercado, and Responsys among others. To carry on this momentum, Baynote will be announcing several other technology partnerships in the coming months aimed at helping customers improve the effectiveness of their online commerce, advertising, marketing and support initiatives.

"In the last few years, we have been promoting and investing in SaaS companies, most notably Omniture. Baynote stands out as one of the most exciting ventures in our portfolio," said John Hummer, managing partner at Hummer Winblad Venture Partners. "We extend our congratulations to the entire Baynote team for its amazing innovations, tremendous customer successes and operational excellence."

Entering the company's third year Baynote is delivering:

--  an average of 20 percent revenue lift for eCommerce sites;
--  an average of 300 percent increase in search improvement for eSupport
    sites;
--  an average of 200 percent conversion lift for eMarketing sites; and
--  an average of 100 percent lift in engagement and pageviews for media
    sites.
    

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 100 eCommerce, media and enterprise customers, including Motorola, NASA, The Knot and US Appliance. For more information, please visit www.baynote.com.

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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