SOURCE: BazuSports


July 14, 2011 09:00 ET

BazuSports Introduces Social Promotion Tools for Race Organizers That Incent Athletes to Drive Registration Through Facebook and Twitter

Race Organizers Can Create Viral Incentive Programs and Reward Athletes for Registrations and Revenue They Drive From Their Social Network

DAVIS, CA--(Marketwire - Jul 14, 2011) - BazuSports, a provider of race technology services, today announced new social promotion tools enabling race organizers to track registrations driven through the social networks of individual race participants to increase race registration and revenue through Facebook and Twitter. Race organizers using BazuSports' registration platform can create custom social media promotions to incent athletes to drive registrations from their networks of friends. Included with this latest release, race organizers can track registrations referred by a specific individual and access reports that provide visibility into revenue driven by each athlete. Race organizers can now leverage the social web to cost-effectively grow race registration.

This latest release enhances the existing social layer that BazuSports has been adding to the race experience. In addition to the ability to drive registration through athletes' networks, BazuSports enables real-time Facebook and Twitter athlete updates for friends and followers to track, awards finisher's badges for completing events, and enables easy sharing and commenting on real-time race results, photos and videos.

BazuSports Social Promotion Tools include:

  • Custom, Viral Promotions: Custom viral promotions to drive event registration through Facebook & Twitter.

  • Social Reporting: Out-of-the-box as well as custom Facebook and Twitter reporting, providing visibility into the impact of social media on your event registration.

  • Visibility into Your Athlete Networks: Understand which athletes are helping you grow your event registration and revenue and "socially badge" these athletes and provide VIP status for their efforts.

Launched in April of this year, BazuSports race management platform provides registration to scoring and results, as well as innovative racecasting services delivering real-time race updates, results, video and photography into online, mobile and social experiences. Since the launch, the company has doubled the number of athletes on its platform to over 800,000, delivering services for events like the ING Hartford Marathon, Zazzle Bay to Breakers, and ZOOMA Women's Race Series. "Races are inherently social, so what better way to promote your event than through an athlete's network," said BazuSports CEO, Paul Itoi. "With this latest addition to our platform, we feel we can help race organizers become less reliant on traditional advertising like email rental and online advertising, and take advantage of more cost-effective means of growing their events."

About BazuSports:
BazuSports,, is a provider of race technology services streamlining race management and enhancing the athlete and participant experience. The BazuSports Race Management Platform provides end-to-end race management, from registration, athlete check-in, scoring, through to results. As well the platform delivers real-time race updates, results, video and photography into online, mobile and social experiences.

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