SOURCE: Pilat Media Global plc

February 21, 2012 02:12 ET

BBC World Service Adopts Pilat Media's IBMS

LONDON--(Marketwire - Feb 21, 2012) -


Press Release                                       21 February 2012



                       Pilat Media Global plc

                                or



                  ("Pilat Media" or the "Company")


BBC World Service Adopts Pilat Media's IBMS Distribution Module to
Manage Complex Program Delivery

Bandwidth Management, Workflow Automation and Web-Integration Improve
Efficiency for World Service's Global Distribution Network Serving
2,500 Outlets

Pilat Media Global plc [AIM: PGB], a leading supplier of business
management software to the media industry, today announced that BBC
World Service has implemented a new Distribution Management Module for
its installation of the Pilat Media Integrated Broadcast Management
System (IBMS). In operation since November 2011, the new module enables
the scheduling and distribution of radio programs to be performed more
efficiently over the network's multiple delivery platforms.

BBC World Service serves approximately 1,500 outlets carrying 250
distributed streams, each derived from 45 individual program streams
each the equivalent of a distinct radio station. In 2005, BBC World
Service chose IBMS to manage the complex task of scheduling the
multiple individual program streams, taking into account such factors
as shared content, variations according to regional factors, time zone
differences, and delivery methods.

The latest phase of BBC World Service's IBMS installation, the
Distribution Management module adds highly sophisticated bandwidth
management capabilities for the efficient use of the World Service
distribution network. Distribution management becomes particularly
crucial when late changes need to be made to a schedule and planners
need to understand and control how the signal is routed from studio to
listener, seeing the effect any change may have on other programming
sharing the available bandwidth. The IBMS Distribution Management
module also provides the means to understand the effect of introducing
new programming content and extending or reducing coverage in a rapid
manner to cater for events - either planned or unplanned - that require
a realignment of distribution. For example, the African Cup of Nations,
for which the BBC has broadcast rights in Africa, requires the ability
to plan complex variations to the normal schedule in advance and allow
windows for last-minute changes."For several years, IBMS has been a
fundamental part of our operation.
The scheduling system plays an essential role in the World Service's
ability to manage a very large programming matrix with limited
scheduling staff resources," said Nigel Fry, Head of Distribution BBC
Global News. "And now, with the implementation of the Distribution
Module, we are gaining a better understanding of how our programming
can be more efficiently extended to all distribution outlets."

Integration with the IBMS content scheduling system provides an instant
display of how any scheduled programme will be distributed over the
various switched streams. Operation is facilitated with an easy to
understand graphical view of the schedules, colour-coded by language
service with a representation of bandwidth use in graph form, and
warnings if available bandwidth is about to be exceeded. The module
allows planners to run what-if scenarios for schedule alterations and
features data interfaces to several external World Service resources,
including the satellite distribution system and the shortwave planning
system.

IBMS feeds information from the Distribution Module to the BBC World
Service website's listings pages so that listeners can understand what
they can hear and when, and on what platforms and frequencies. The IBMS
system also provides the programme synopsis to the listings pages.
"Since its inception in 1932, BBC World Service has been one of the
great pillars of the global broadcasting landscape. Our ongoing
partnership with BBC World Service is a sterling example of IBMS's
ability to streamline management of even the most complex media
operations, and a powerful testament to our two organizations working
together to bring our customers the best possible broadcast
experience," said Avi Engel, CEO of Pilat Media."

-Ends-



For further information:

Pilat Media Global plc

Avi Engel, Chief Executive Officer    Tel: +44 (0) 20 8782 0700

Martin Blair, Chief Financial Officer

 aengel@pilatmedia.com                          www.pilatmedia.com 

 mblair@pilatmedia.com 

Shore Capital

Dru Danford / Stephane Auton          Tel: +44 (0) 20 7408 4090


Media enquiries:

Abchurch Communications

Henry Harrison-Topham / Jamie Hooper Tel: +44 (0) 20 7398 7719

 jamie.hooper@abchurch-group.com 



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