SOURCE: BBKUSA

April 30, 2008 09:00 ET

BBK Translator Breaks Down the Language Barrier for Travelers to the 2008 Summer Olympics in Beijing

Portable AM101 Talking Translator & Dictionary Provide User-Friendly Translations of Words, Idiomatic Phrases, and Full Sentences

MOUNTAIN VIEW, CA--(Marketwire - April 30, 2008) - BBKUSA offers the ideal companion for those making their way to the 2008 Summer Olympics in Beijing. BBK's latest translation aide, the AM101, is a pocket-sized talking Chinese-English/English-Chinese Translator & Dictionary. Travelers can type in words, phrases, even full sentences in English; the AM101 translates to Chinese and offers voice pronunciation in Mandarin Chinese, in addition to displaying the Pin-Yin for Chinese characters in the dictionary.

The AM101 supports comprehensive Chinese and English dictionaries, along with common dialog phrases for daily conversations, telephone calls, and restaurant menus -- to break down language barriers in every day scenarios. The handy device can help Olympic visitors navigate interactions at stores, hotels and restaurants with ease, and ensure they make the most of their visit to Beijing with greater cultural immersion.

"Business travelers and Chinese language students have relied on BBK's talking electronic dictionaries for years, and the new AM101 is the perfect fit for those traveling to Beijing," said Priscilla Chen at BBKUSA. "Olympic planners are predicting the 2008 Olympics will attract at least 500,000 visitors, and we know that not understanding a country's language can be stressful. We've equipped the AM101 with sentence/phrase translation, as well as comprehensive English and Chinese dictionaries, to help travelers out in every situation."

Weighing only six ounces, the AM101 fits comfortably in a pocket and is powered by two AAA batteries or a USB cable. The electronic translator is packed with other helpful travel features -- such as a calendar, world clock, calculator, and metric/currency converter. The translator also provides useful information on Chinese history, geography, climate, festivals, and culture. And five popular games can keep Beijing Olympics travelers entertained during long plane rides.

The AM101 Electronic English Chinese Translator & Dictionary is available today at www.bbkusa.com for $159.99.

ABOUT BBK ELECTRONICS CORP., Ltd.

BBK Electronics Corp., Ltd. is an award-winning, ISO9001 certified consumer electronics manufacturer dedicated to enriching people's digital lifestyles with technology and innovation. With three state-of-the-art factories in Guangdong, China, and many distribution and service centers around the world, the BBK network employs a global workforce of more than 15,000 people.

BBK Educational Electronics Co., Ltd. is a subsidiary of BBK Electronics Corp., Ltd. The company develops innovative electronic products to make learning easy and fun. Its product lines include electronic dictionaries, portable recorders, and interactive pen-based books.

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