SOURCE: BBK Worldwide

BBK Worldwide

December 03, 2014 08:00 ET

BBK Worldwide, ACRES Partnership Brings Patient Centricity to Alliance's Clinical Industry Standard Efforts

Founding Principal Bonnie A. Brescia to Serve on Patient Engagement Subcommittee, Advise on Patient Enrollment Best Practices

BOSTON, MA--(Marketwired - December 03, 2014) - BBK Worldwide, a leading clinical trial marketing firm, and the Alliance for Clinical Research Excellence and Safety (ACRES), an Alliance-driven non-profit organization operating in the public interest and dedicated to enhancing quality, safety, integrity and operational effectiveness in drug development and health research, are collaborating to ensure that patients are a central part of the organization's efforts in standards development.

Under the new partnership, BBK Founding Principal Bonnie A. Brescia will participate in the Alliance organization's efforts around patient centricity and advocacy, including the ACRES Site Accreditation and Standards Initiative (SASI) Phase III patient engagement subcommittee. Building on earlier phases, which surveyed the current clinical research environment to identify key issues regarding site standards, the third phase involves formal creation of standards and metrics for site accreditation. Experts drawn from the global stakeholder community will develop standards in at least seven domains, including that of recruitment and enrollment. 

A recognized industry thought leader, Ms. Brescia has been working to ensure that patients have a seat at the table of clinical research for more than 30 years. 

"BBK brings the experience in patient recruitment and engagement needed to help facilitate a comprehensive patient-centric strategy needed for the development of a global system," said Dr. Greg Koski, President and CEO of ACRES. "We look forward to working with Ms. Brescia and leveraging her deep recruitment expertise."

"We're pleased to be working with ACRES in this way, as we know that they are equally committed to raising the voice of the patient," said Ms. Brescia. "Organizations with a patient-centric approach will outperform and maintain a competitive advantage over those who are driven by their own internal priorities. By including patients in study design, outreach, message development, site orientation and training -- we all benefit. And we couldn't be happier to see the ways in which the industry is working to bring patients into the research process."

"There is nothing more important in a clinical trial than the participants. Developing and implementing more effective approaches to reach and engage patients in the process as true partners, as an integral part of the endeavor, rather than as mere resources for getting trials done, is critical," continued Dr. Koski.

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About ACRES
ACRES, a neutral, non-industry organization, is bringing together diverse stakeholders from across the clinical research enterprise and leveraging their expertise and investments to collaboratively build a global system for clinical research that seeks to accelerate the development of safe, effective therapeutics and medical devices to improve the quality of life and productivity of all people worldwide. For more information, visit www.acresglobal.net.

About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment for the clinical trial industry. BBK's latest innovation is the introduction of adaptive recruitment -- a new specialty in clinical trial marketing proven to protect global enrollment integrity, specifically within a changing or threatened landscape. For more information, visit www.bbkworldwide.com.

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