SOURCE: BBK Worldwide

August 04, 2015 09:00 ET

BBK Worldwide Head of Media Sarah Mandracchia Named to PharmaVOICE 100

BOSTON, MA--(Marketwired - August 04, 2015) - BBK Worldwide, a leading clinical trial marketing firm, today announced that its Head of Global Media Strategy, Sarah Mandracchia, was named to PharmaVOICE magazine's annual list of the 100 most inspiring people in life sciences. The award recognizes Sarah for her work to ensure that each BBK client is on the path to better, faster, and more cost-efficient enrollment through effective global media campaigns.

Providing thoughtful and experienced counsel to both strategic and operational initiatives, Ms. Mandracchia helps BBK's pharmaceutical, biotech and CRO clients to execute and successfully manage today's multichannel advertising campaigns. With her eye on increasing study enrollment and converting inquiries into referrals, Ms. Mandracchia understands where traditional approaches work best and when championing new tactics will yield the greatest return on investment. To date, she has been instrumental in helping dozens of global studies enroll on time or before deadline, saving BBK clients millions of unnecessary spend in inefficient recruitment tactics and study delays.

"Sarah possesses that rare mix of skills that so many marketers work toward -- a strong data and analytics acumen with a deep understanding of all the advertising and marketing tactics needed to execute a successful campaign; and all while exuding grace under pressure and being an inspiration for those of us who work with her," said Matthew Stumm, Principal Creative and Media Strategy, BBK Worldwide. "Sarah's commitment to her clients is reflected in the level of respect and appreciation they have for her on a daily basis."

"Sarah's understanding of the mix of art and science that is required to drive successful patient recruitment advertising campaigns is just one of the reasons she is being honored as a 2015 PharmaVOICE 100," said Taren Grom, Co-founder and Editor, PharmaVOICE. "She is also admired for her leadership approach, which is based on an understanding that everyone has something valuable to offer, and by being inquisitive, curious, and determined she creates an environment that allows BBK to provide extraordinary patient recruitment strategies and tactics to help advance clinical research."

Established more than 10 years ago by PharmaVOICE magazine, the PharmaVOICE 100 is an annual list of individuals recognized for their positive contributions to the life sciences industry. Nominated by thousands of PharmaVOICE readers throughout the year, the PharmaVOICE 100 represent a broad cross section of industry sectors including pharmaceutical, biopharmaceutical, biotechnology, contract research, clinical trial, research and development, patient education, patient recruitment, advertising, technology and many others.

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About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment and engagement for the clinical trial industry. BBK's innovative software solutions and consulting services leverage the company's adaptive recruitment methodology to protect global enrollment integrity, specifically within an ever-changing or threatened landscape. For more information, visit www.bbkworldwide.com.

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