SOURCE: BBK Worldwide

BBK Patient Recruitment and Engagement

April 14, 2015 16:31 ET

BBK Worldwide Joins 100% Talent: Boston Women's Compact

Underscores Commitment to Eliminating Gender-Based Wage Gap, Making Greater Boston Best Place in Country for Working Women

BOSTON, MA--(Marketwired - April 14, 2015) - BBK Worldwide, a leading life sciences marketing and branding firm, today on Equal Pay Day announced that it has signed onto 100% Talent: The Boston Women's Compact, an innovative effort to end the gender-based wage gap and advance women in the workforce. As a Signatory of 100% Talent, BBK Worldwide joins Mayor Walsh in his efforts to make Greater Boston the first area in the United States to eliminate the gender-based wage gap by attracting, retaining and engaging women at all levels in area corporations.

A women-owned business for more than 30 years and recognized by the Globe Magazine as one of the Top 100 Women-led Businesses of 2014, BBK Worldwide has been a longtime advocate for equality and diversity across healthcare and life sciences, and the advancement of women in the workforce. More than 60 companies have signed the Compact, which is an initiative of the Boston Women's Workforce Council. The Council is an advisory body to Mayor Walsh and is supported by the School of Management at Simmons College.

"When we founded BBK 32 years ago, the wage gap was intentional and rooted in a belief that women truly shouldn't be paid as much as men," said Bonnie A. Brescia, BBK founding principal. "One sure way to overcome this inequity was to start our own business on a platform that wages should be fair within every organization and across organizations in every community. We are proud to add our experience to the passionate pursuit of making Greater Boston the first area in the country to eliminate the gender-based wage gap once and for all."

By signing 100% Talent, businesses agree to take steps to eliminate the gender wage gap, remove the visible and invisible barriers to women's advancement, and ensure that 100% of the talent pool is used. Companies will report employee demographic and salary data to the Council anonymously every two years so that progress on closing the gap can be tracked.

For more information on 100% Talent and the Boston Women's Workforce Council, visit: http://www.cityofboston.gov/women/workforce/compact.asp.

About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment for the clinical trial industry. BBK's latest innovation is the introduction of adaptive recruitment -- a new specialty in clinical trial marketing proven to protect global enrollment integrity, specifically within a changing or threatened landscape. For more information, visit www.bbkworldwide.com.

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