SOURCE: BBK Worldwide

BBK Patient Recruitment and Engagement

June 03, 2015 11:36 ET

BBK Worldwide to Lead Talks on Patient Centricity, mHealth and other Clinical Research Trends at the DIA 2015 Annual Meeting, June 14-18

BOSTON, MA--(Marketwired - June 03, 2015) - BBK Worldwide, a leading clinical trial marketing firm, will lead five sessions at the DIA 2015 52nd Annual Meeting, to be held at the Walter E. Washington Convention Center in Washington, DC, June 14-18. The company will also unveil its latest software offerings and demo its suite of clinical research mobile apps for study patients and research sites at booth #2026. Session details are as follows:

Title: "Are You Patient Centric? Why Your Answer Must Be Yes" (Innovation Theater)
Date/Time: Monday, June 15, 4:15-4:45 p.m. EDT
Panelists: Bonnie A. Brescia, Founding Principal, BBK Worldwide; Christel Marchand Aprigliano, CEO, the Diabetes Collective; and Claire Meunier, Vice President, Research Engagement, Michael J. Fox Foundation

Title: "Developing Online Communities: Perspectives for Site and Patient Engagement" (Symposium)
Date/Time: Tuesday, June 16, 1:30-2:30 p.m. EDT
Speakers: Ms. Brescia (Chair); Nancy Mulligan, Senior Director, Operations, Patient and Physician Services, UBC: An Express Scripts Company; and Vladimir Pyagay, Clinical Solutions Manager, Transperfect

Title: "mHealth: A New Era in Patient Engagement" (Innovation Theater)
Date/Time: Tuesday, June 16, 3:00-3:30 p.m. EDT
Panelists: Matthew Stumm, Principal, Creative and Media Strategy, BBK Worldwide; Larry Suarez, Mobile Architect, Oracle, mHealth Researcher, Landon Pediatrics Foundation; and Dr. Chris Landon, CEO, Landon Pediatrics Foundation, CMO, CareThings

Title: "Bringing Clinical Trial Practices into the 21st Century" (Symposium)
Date/Time: Tuesday, June 16, 3:30-5:00 p.m. EDT
Speakers: Jaime Cohen, Strategic Consultation and Research, BBK Worldwide; Judith Teall, RN, Director of Clinical Excellence, Exco InTouch; Cecilia Tran-Muchowski, Senior Clinical Program Manager, Gilead Sciences, Inc.; and Jennifer M. Allen, Senior Manager, Client Engagement, UBC: An Express Scripts Company

Title: "Rare Diseases: Patients, Health Care Providers, Caregivers and Advocates as Equal Partners in Clinical Trial Process" (Forum)
Date/Time: Wednesday, June 17, 3:30-4:30 p.m. EDT
Presenters: Ms. Cohen; Barbara Szymaszek, Advocacy, Diversity and Patient Engagement, Bristol-Myers Squibb Company (Chair); and Patricia Furlong, BSN Founding President and CEO, Parent Project Muscular Dystrophy

For additional session details please visit the BBK blog here. Visit BBK booth #2026 to learn more about the company's software solutions and consulting services for improved patient recruitment and engagement. Members of the media and analyst communities interested in meeting with BBK Worldwide at the show can contact Juli Greenwood at 617-515-8412 or for scheduling.

Follow @BBKWorldwide on Twitter and join the conversation with #DIA2015 and #BBKatDIA.

Additional Resources

About the DIA Annual Meeting
The DIA Annual Meeting is the largest multidisciplinary event that brings together a community of life sciences professionals at all levels and across all disciplines involved in the discovery, development, and life cycle management of medical products, all with a common goal to foster innovation that will lead to the development of safe and effective medical products and therapies for patients. For more information, visit:

About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment and engagement for the clinical trial industry. BBK's innovative software solutions and consulting services leverage the company's adaptive recruitment methodology to protect global enrollment integrity, specifically within an ever-changing or threatened landscape. For more information, visit

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