SOURCE: BBK Worldwide

BBK Worldwide

March 31, 2016 09:00 ET

BBK Worldwide Names André Briola to Executive Management Team

BOSTON, MA--(Marketwired - March 31, 2016) -  BBK Worldwide, a full-service marketing and technology firm exclusively serving the clinical research industry, has expanded its senior management team with the addition of André Briola, a long-standing strategic consultant to BBK's biopharma, medical device and pharmaceutical client base. The appointment supports the company's continued growth and global expansion, fueled in part by increased demand for patient-centric solutions -- including mobile apps, card-based study reimbursements and full-service travel support.

André brings more than 15 years of recruitment, regulatory and clinical research experience to his critical role at the helm of strategy and business development at BBK, where he has developed hundreds of programs to support successful study enrollment for clinical trials across a variety of therapeutic areas -- from small, rare disease studies to large, multinational programs. Prior to his employment at BBK, André held senior IRB and clinical research positions at Tufts-New England Medical Center, Boston; Children's Hospital, Boston; Anahuac University School of Medicine, Mexico City; and La Raza Medical Center, Mexico City.

"It's an exciting time to be in life sciences," said Briola. "As an early advocate for products and services that put patients at the center of clinical research, we remain increasingly optimistic about the industry's efforts to align on what was once just a set of ideals. During the last 12-18 months we've seen a steady increase in the demand for patient-centric solutions -- all of which underscore a deeper understanding of the value of such investments; not only for the patients and their caregivers, but for the studies themselves."

"André joins a senior management team of dedicated professionals, each of whom has served the company for decades," said Joan F. Bachenheimer, BBK's CEO and founding principal. "His strategic prowess and business development acumen are key additions to the technology, product development, industry leadership and creative expertise represented by the current members of this dynamic and innovative team."

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About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment for the clinical trial industry. BBK's latest innovation is the introduction of adaptive recruitment -- a new specialty in clinical trial marketing proven to protect global enrollment integrity, specifically within a changing or threatened landscape. For more information, visit www.bbkworldwide.com.

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