SOURCE: 24/7 Media

24/7 Media

March 07, 2013 10:30 ET

BBN and 24/7 Media Leverage Industry Thought-Leadership to Provide End to End Solutions for B2B Marketers

New Services Connect Brands With Business Decision Makers Throughout the Purchasing Cycle

NEW YORK, NY--(Marketwire - Mar 7, 2013) -  BBN, the global leader in digital solutions for B2B marketing, and 24/7 Media, a global leader in digital media & technology, have introduced a suite of services that connect brands with their target B2B audience at each phase in the purchasing cycle. These new capabilities extend BBN's offerings both for driving impactful brand building for its B2B clients, and also for reaching a doubly qualified audience as they engage with specific, relevant content in all phases of the purchasing cycle. For 24/7 Media, this partnership exemplifies the ongoing innovative activity the company is involved in with a range of partners to create solutions for both the buy and sell sides of the digital ad industry.

BBN's recently launched social listening tool, SNAP, provides marketers with industry insights from key thought leaders in their industry, then uses those finding to attract potential customers throughout each phase of the sales funnel. After extensive analysis, BBN and its business partner, 24/7 Media, have leveraged a comprehensive data set of business decision makers across industry and professional categories. This new data solution, SNAP Audience Targeting, is deployed across the web ecosystem to deliver ads to users whose web activity aligns with the marketer's message. For example, a financial services firm targeting small businesses can serve its message to a small business owner who is looking at an article about corporate credit cards. 

"Our ability to utilize relevant content, based on thought leadership in each vertical, enhances the brand building elements already available on BBN. Increasingly, our capabilities enable B2B clients to engage in impactful marketing activities that also drive very specific actions from customers at any point in the purchasing cycle," said Scott E. Roulet, BBN's President and Co-Founder. "Our new capabilities are available across all channels, including display, mobile, video and tablets."

Examples of how BBN reaches customers are varying stages of the buying cycle include:

  • BBN's newly adapted IAB Rising Star unit incorporates content and thought-leadership to engage customers at the start of the buying cycle, increasing both awareness and branding.

  • For marketers focused on direct response, BBN utilized the same data and insights derived from its social listening tool to segment audiences for its clients' buys. 

"To deliver a strategic and scalable message at all points of the sales funnel, to this elusive audience, across all screens and devices, is incredibly powerful and a strong point of differentiation," said Lee Sparaga, SVP North American Sales for 24/7 Media's Real Media Group.

About 24/7 Media
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit

24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to:

About BBN
BBN is the global leader of large-scale digital marketing solutions for business-to-business marketers. BBN was launched in the United States in April 2008 with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed Business Information, and The McGraw-Hill Companies. BBN has expanded its reach to 55 million business decision makers through relationships with more than 130 media companies. As a partner of 24/7 Media, WPP's marketing technology company, BBN utilizes 24/7 Open AdStream for ad targeting and delivery and works closely with the global sales force of Real Media Group, a newly launched division of 24/7 Media. BBN Networks, LLC is a privately-held company based in Washington, D.C. with sales offices in New York and London. For more information, please visit us at

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