NEWTON, MA--(Marketwired - Dec 4, 2014) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that BBRG, the parent company of the BRAVO! Cucina Italiana and BRIO Tuscan Grille restaurants, has launched a new Eat, Repeat, Reward program built on the Paytronix Rewards Platform. Paytronix also has published a case study, "Bravo Brio Restaurant Group Recalibrates to Reward Guest Frequency," which is available for download.
Leveraging the flexible Paytronix platform, BBRG was able to target its Texas restaurants and test a frequency-and-spend program without interrupting its existing national surprise-and-delight program. After analyzing the pilot results, BBRG decided to extend the new program design to all of its 100+ locations.
Launched on September 15, 2014, the revised BBRG rewards program includes an upgraded mobile app as well as enhanced employee training tools. With 350,000+ registered members between the two brands, the new BBRG rewards program is off to a great start.
With both its gift card and loyalty program consolidated on the Paytronix platform, BBRG is finding it much easier for store managers to activate gift cards or run reports to find out how many loyalty or gift cards were activated or to check for fraud activity on a daily basis. At the same time, with all loyalty data and messaging consolidated on Paytronix, BBRG marketing can look at the program from a macro level or drill down to see how often a specific member visits and how an individual spends.
"Paytronix allows BBRG to slice and dice data by location or region. It enables us to dissect guest-facing transactions and find out how often are they visiting, how quickly they return and what offers most impact guest behavior," said Nicole Roope, marketing director, BBRG. "Being able to see how messaging and offer strategies are performing in real time allows us to respond quickly to our most loyal guests."
"The BBRG pilot program demonstrates how the Paytronix Rewards Platform allows an organization to measure customer engagement and then test an entirely new concept without disrupting its current program," said Andrew Robbins, president, Paytronix, Inc. "As a result, the BBRG Eat, Repeat, Rewards program is more relevant to its guests -- which will prove to be more impactful to its business. Greater guest relevance is a restaurant chain's key to success."
Interactive Resources
Read the full Paytronix customer story "Bravo Brio Restaurant Group Recalibrates to Reward Guest Frequency And Spend."
BRAVO | BRIO Restaurant Group, Inc.
BRAVO | BRIO Restaurant Group, Inc. (
About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests -- through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.