SOURCE: Canada Organic Trade Association

Canada Organic Trade Association

September 22, 2015 13:03 ET

BC Launches Campaign to Encourage Consumers to Think Organic

VANCOUVER, BC--(Marketwired - September 22, 2015) - The organic community, with support from the BC Ministry of Agriculture, is unveiling a consumer education campaign this week that will help BC consumers identify organic products and understand the value behind the organic label. The initiative is part of the provincial government’s three pillar approach to strengthen the awareness and reputation of B.C.’s organic foods, locally, across Canada, and around the world.

Two-thirds of British Columbians already choose organic products weekly, however, consumer confusion remains about the standards and regulation that producers must meet to have the certified organic logo on their product.

“Not all food has the same impact on the world. We are encouraging consumers to Think Before They Eat and learn more about what the labels on their food mean,” stated Matthew Holmes, Executive Director of the Canada Organic Trade Association.

Posters and postcards that invite you to Discover Organic in BC will be popping up in retailers and farmers’ markets across the province this week as part of the national Organic Week celebrations and more promotions will roll out through 2016.

“The organic industry is very important to British Columbia -- both for the economy and specifically for the agriculture sector,” said B.C. Agriculture Minister Norm Letnick. “The majority of B.C. organic farms are family-owned and operated and I encourage consumers to check out the incredible variety of organic products available throughout the province.”

“BC has a diverse and vibrant organic sector and this campaign invites consumers to discover and support local farms and foodmakers that are following organic practices,” stated Jen Gamble, Executive Director of Operations from the Certified Organic Associations of British Columbia.

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