Sunrise Soya Foods

Sunrise Soya Foods

June 27, 2013 13:30 ET

B.C. Success Story: Sunrise Soya Foods Wins Canada's Best New Dessert Award for Super Squeezies

Canada's Soy Food Pioneer Continues to Innovate and Capture New Markets

VANCOUVER, BRITISH COLUMBIA--(Marketwired - June 27, 2013) - 

Editors Note: There is a photo associated with this release.

A company often only thought of for its tofu, Sunrise Soya Foods receives its first industry recognition of this kind in the 57 year history of the Vancouver grown family business. Sunrise Super Squeezies Omega-3 DHA Pudding Tubes won "Best New Dessert" at the Retail Council of Canada's Grand Prix New Product Awards earlier this month. Surprising industry followers, Super Squeezies stood out amongst a healthy competition as "a delicious treat for kids and their health conscious parents," according to a member of the Grand Prix Awards jury.

The Super Squeezies award came as a welcomed surprise to CEO Peter Joe, "Given the company's history with tofu in Canada, it was a delight to my family and many others in the company that it was our soy pudding product that brought us this kind of attention," says Joe. "At Sunrise, we always aim to satisfy the appetites of dedicated tofu fans with the best in the market. The trickier part is going after the tofu skeptics with creative products. I think the latter is exactly what we accomplished with Super Squeezies."

Super Squeezies is the first dairy-free pudding in a tube. Made using Canadian non-GMO soybeans, each tube is packed with Omega-3 DHA, important for brain, eye and heart health. Super Squeezies are gluten-free, lactose-free and cholesterol-free and contain no artificial colour, flavour or preservatives.

Since the Joe family started the Vancouver business in 1956, innovative and strategic business thinking has been the foundation of growth for Sunrise. The company can be accredited with building the tofu market in Canada from a primarily ethnic-based demographic to a true Canadian diversity. As the leading and only national seller of tofu in Canada, Sunrise products are sold across the country as well as in select US markets. Part of this success is due to the brand's strategic marketing and ability to successfully educate current and potential consumers on how to turn a seemingly boring white block of tofu into a delicious and healthy meal.

The Joe family is grateful for the continuous support its products receive from the community. Amongst other initiatives, Sunrise remains active in giving back through projects such as the newly launched Super Squeezies School Donation Program, and in its 27th year in 2013, the Sunrise Annual Charity Golf Tournament that supports the Canadian Diabetes Association.

With its B.C. roots firmly in place, this Canadian entrepreneurial success story has already expanded production to a 2nd plant in Toronto and grown its team to over 200 employees across Canada. Sunrise will leverage the success of Super Squeezies to continue to introduce products that address food industry priorities such as health benefits and convenience.

For more information on Sunrise Soya Foods and Super Squeezies Omega-3 DHA Pudding Tubes, please visit:

For more information on the RCC Grand Prix New Product Awards, please visit:

About Sunrise Soya Foods

Sunrise Soya Foods, founded in 1956, is the largest tofu manufacturer in Canada, specializing in a wide range of tofu and soy products. Using only Canadian, non-GMO soybeans, Sunrise Soya Foods products are certified Kosher and contain no cholesterol or trans-fats. For more information on Sunrise Soya Foods, please visit:

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