June 21, 2011 11:01 ET

BC Waters Free of 3,095 Kilograms of Litter After Spring Great Canadian Shoreline Cleanup

VANCOUVER, BRITISH COLOMBIA and TORONTO, ONTARIO--(Marketwire - June 21, 2011) - This May, BC students cleared over 3,480 kilograms of litter from shorelines around the province in the spring edition of the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited. This marked the first ever Spring Edition of this conservation initiative of the Vancouver Aquarium and WWF, now in its 18th year. Open only to school groups in BC, this pilot project was a great success with 122 schools, Scout and Guide groups participating across the province.

The Great Canadian Shoreline Cleanup National Cleanup Week takes place from September 17 to 25, 2011. To learn more or register today, please visit www.ShorelineCleanup.ca.


"Youth and students have always participated in shoreline cleanups, and over the past few years teachers have been telling us that spring is an optimal time for shoreline cleanups," said Jill Dwyer, Program Manager, Great Canadian Shoreline Cleanup. "So, we're thrilled to be able to provide another opportunity for young people to get involved by expanding our program into the spring."

"Communities need healthy waters to survive," says Tony Maas, Director of WWF's Freshwater Program. "Giving these students a chance to get involved in helping care for their local shorelines will inspire them to keep their waters healthy and be life-long stewards of Canada's most precious resource."

"The success of the spring cleanup reinforces that Canadians want to be involved in making our waters healthy for their communities," says Bob Chant, Vice President, Corporate Affairs, Loblaw Companies Limited. "We're proud that Loblaw was able to support this environmental initiative through our national charge-for-plastic shopping bag program."

  • The spring edition of the Great Canadian Shoreline Cleanup saw 7,454 people from 122 schools, scouts and guides groups register to participate in BC
  • Cigarette butts, food wrappers and plastic bags were the most common items found on shorelines during the spring cleanup
  • Finds included an Ipod touch, a coffee maker with its carafe intact, an umbrella stand, a hula hoop and a fortune cookie that said: "A child's actions will provide you food for thought."
  • In 2010, Loblaw saw a 73 per cent reduction in plastic shopping bag use within its stores and since 2007, has reduced the number of plastic shopping bags from its stores by 2.5 billion

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca.

About the Vancouver Aquarium

The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, research and direct action. www.vanaqua.org.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca.

Contact Information