BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

April 28, 2011 15:38 ET

BCAMA 2011 VISION Conference Will Explore How 'Community' Is Reshaping Our Marketing Landscape

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 28, 2011) - BCAMA's annual flagship event, the 2011 VISION Conference, will take place on Thursday, May 19th at the Westin Bayshore Hotel. Conference attendees will listen to a stellar line-up of presenters speak about the concept of 'community' and how it is reshaping our marketing landscape.

Traditional marketing roles are being redefined while brands search for a voice in today's emerging communities. The 2011 VISION Conference speakers will provide insight into how marketers are seeking ways to build deeper, more meaningful relationships with their audience and how brands that embrace the virtues of a neighbour – trusting, sharing considerate – are being welcomed as valued members & leaders of their communities.

For complete conference details visit www.bcama.com.

2011 VISION Conference Speakers

Scott Bedbury: Building Great Brands in a New Brand World. CEO of Brandstream, author of 'A New Brand Word' and former marketing executive at Nike and Starbucks.

Scott Stratten: Engagement 2.0. President of Un-Marketing, social media expert and author of the bestselling book 'Un-Marketing'.

Tod Maffin: Deconstructing Viral: How to Build a Killer Viral Marketing Campaign. COO and senior strategist at tMedia Strategies, one of North America's leading digital marketing experts and CBC Radio Host.

Nikki Hellyer, Director of Marketing at Future Shop, Canada's largest retailer and e-tailer of consumer electronics.

About the BCAMA

Established over 50 years ago and attracting upward of 500 members, The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, BCAMA was awarded with the prestigious international "Chapter of the Year" Award in each of the three years spanning 1994-1997, as well as numerous other awards over the last 20 years.

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