BCAMA (BC Chapter of the American Marketing Association)



BCAMA (BC Chapter of the American Marketing Association)

March 18, 2014 11:00 ET

BCAMA Announces Top Speaker Lineup for Digital Storytelling Panel

VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 18, 2014) - The BC chapter of the American Marketing Association (BCAMA) has today confirmed the speaker lineup for its Breakfast Speaker Series event on March 27. Representing some of Canada's leading digital agencies, including HootSuite, DDB Canada, DARE Vancouver and Double H Creative, the panel of digital experts will share storytelling techniques, strategies and case studies that will help marketers captivate their digital audiences as well as inspire those audiences to take action.

The latest event in the popular BCAMA Breakfast Speaker Series will explore some of the key opportunities and challenges around digital storytelling. Panellists will discuss ways in which marketers can ensure their brands emotionally connect with consumers and will talk best practices for ensuring that narratives entertain, educate and enthrall.

The BCAMA digital storytelling experts are:

  • Ashley Brookes, Senior Brand & Content Manager, HootSuite
  • Matthew Nelson, Director of Digital Strategy, DDB Canada/Tribal Worldwide - Vancouver
  • Addie Gillespie, Creative Director, DARE Vancouver
  • Heron Hanuman, Director of Digital, NATIONAL Public Relations and Principal, Double H Creative

"As digital marketers, we have to develop creative content that engages the right audience, creates a shared experience, and provokes conversations across multiple digital channels," says Sarah Finstad, President, BCAMA. "This panel will really help us break down the ways in which we can achieve this. I'm confident that people will walk away with some great ideas on how they can further leverage their brand through digital storytelling in a way that will promote brand engagement and, ultimately, impact bottom-line results."

The BCAMA digital storytelling event will take place at the Coast Coal Harbour Hotel on Thursday, March 27, from 7:30 am to 9:30 am.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.

About BCAMA

The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006.

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