BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

October 22, 2013 11:00 ET

BCAMA Breakfast Speakers Series: New World of Market Research

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 22, 2013) - On Thursday, November 21, 2013 the BC Chapter of the American Marketing Association (BCAMA) will host a panel discussion with leading experts in the Marketing Insights field who will share their knowledge and experiences in the new world of market research.

What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for campaigns? These are all important questions and now's the time to find out the answers!

Market research is an essential component of your business strategy and vital to the success of your business. It will help you develop your marketing strategy and guide you in making strategic business decisions. For this reason, your approach to market research must evolve to stay in step with technology and changing consumer demands. Our upcoming panel discussion will cover trends, strategies, methodologies and case studies in the new world of market research. You'll get insight to the ways you can utilize all your data strategically in real campaigns, and which research methods are best to use for campaigns.

Register now and learn how you can harness information to develop impactful and creative research strategies!

Panel of Speakers:

  • Claire Booth - President, Lux Insights
  • Steve Mossop - President, Insights West
  • Dave Pierzchala - Senior Vice President and Managing Director, Ipsos Vancouver
  • Alka Tandan - Vice President, Client Services, Vision Critical

Moderator:

  • Randall Peters - Creative Director, Telus

The Breakfast Speakers Series will take place at the Coast Coal Harbour Hotel on Thursday, November 21, 2013 from 7:30 a.m. to 9:30 a.m. For event details and ticket information, please visit the BCAMA website, or call 604.564.1262.

About BCAMA

The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004, 2006 and 2012.

Follow @bcama on Twitter or connect with us at facebook.com/bcama.

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