BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

September 25, 2013 10:00 ET

BCAMA Breakfast Speakers Series: Re-Inventing the Role of Senior Marketer

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 25, 2013) - On Thursday, October 3, 2013 the BC Chapter of the American Marketing Association (BCAMA) will be exploring the changing senior role requirements in today's marketing world in the upcoming Breakfast Speakers Series. Moderated by Shawn Neumann, President and founder of web agency Domain7, the panel of engaging senior marketing leaders from various sectors will share how their roles have evolved, and how they adapted to stay current and cutting edge in continuously changing marketing landscape.

With the growth of the internet, digital media and the changing nature of consumer buying behaviour, senior marketers must become aware of how their role is evolving to address requirements beyond the typical marketing and advertising. Staying current means re-inventing the senior marketer role in order to be cost effective, improve a company's public profile, increase customer satisfaction and maintain quality of products and services.

Our panel's insight will inspire you to lead company-wide change in response to evolving buying patterns, step up efforts to shape your company's public profile, and manage complexity while building new marketing capabilities throughout the entire organization.

Panel of Speakers:

  • Geraldine Tenten - Director, Marketing & Communications, IBM Canada Ltd.
  • Nancy Richardson -Vice-President, Digital & Brand Strategy, Lululemon Athletica
  • Monique Gomel - Vice President of Marketing, Earls Restaurants

The Breakfast Speakers Series will take place at the Coast Coal Harbour Hotel on Thursday, October 3, 2013 from 7:30 - 9:30 a.m. For event details and ticket information, please visit the BCAMA website, or call 604.564.1262.


The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006.

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