BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

September 23, 2015 09:00 ET

BCAMA Celebrates 60th Anniversary Year & Launches Thought Leadership Series

September 24 Breakfast Event Will Discuss the Path to CMO

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 23, 2015) - The BC Chapter of the American Marketing Association (BCAMA) will host its first breakfast speaker event of the year on Thursday, September 24. This highly anticipated event - the first in a new Thought Leadership series hosted by BC's leading marketing association - will see top marketing experts discuss the path to Chief Marketing Officer (CMO) and present effective ways to ensure career advancement in a competitive marketplace.

The event's CMO panellists are:

  • Stephen Bailey, Chief Marketing Officer, John Fluevog Shoes
  • Heidi Worthington, Senior Vice-President & Chief Marketing Officer, Pacific Blue Cross and BC Life
  • Rob Dawson, Chief Marketing Officer, Chaordix Inc.
  • Bryan Mavrow, SVP Marketing & Communications, First West Credit Union

Lisa Kershaw, Partner, Boyden, Toronto & Vancouver will moderate the session.

Key discussion points will include how to get to the next stage of your career, how to stand out from the crowd, personal experiences shared by the panellists, wisdom about dealing with career advancement challenges and the skills needed to be a successful CMO, along with related industry trends.

"This new series is tailored towards marketers looking to expand their skills, knowledge, and industry opportunities," says BCAMA President Kim Breakell Mech. "We have carefully planned this first breakfast event to ensure there are clear take-aways for all our attendees and that people also get a chance to enjoy top-class networking, exposure to the best experts in the industry, and inspiring and informed discussions - all before the start of the workday."

The BCAMA breakfast event will take place at the Four Seasons Hotel on Thursday, September 24, starting at 7:00 a.m.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.


The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006. Follow @bcama on Twitter or connect with us at facebook.com/bcama.

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