BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

February 17, 2015 11:00 ET

BCAMA Confirms Top Names for Annual Digital Marketing Panel

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 17, 2015) - The BC Chapter of the American Marketing Association (BCAMA) will host its highly anticipated annual digital agency panel on Wednesday, February 25. The sell-out event will see top industry names hotly debate the importance of digital multi-channel marketing strategies and how these strategies can be applied to boost conversion rates, achieve truly integrated campaigns, and ensure brand transparency and consistency.

The "Digital Elite" includes:

  • Sandy Fleischer, Managing Partner, Pound & Grain
  • Raquel Hirsch, Senior Director, Global Web & Digital Operations, Hootsuite Media Inc.
  • Chris Miller, Managing Director, Invoke Media
  • Darrell Hadden, President, Graphically Speaking

Michael Rodenburgh, Executive VP, Western Canada/Pacific Northwest, Ipsos will moderate the panel.

"This event is going to provide attendees with the tools, knowledge and confidence to set themselves and their brands up for future success," says BCAMA President Kim Breakell Mech. "We've been promised an exciting mix of case studies, best practices and key trends that will explore how we can get better at campaign integration, holistic digital marketing, and multi-channel strategies. Plus, we'll be encouraging the audience to challenge our panel so we can really get the debate going."

The BCAMA event will take place at the Coast Coal Harbour Hotel on Wednesday, February 25, starting at 6:00 pm.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.

About BCAMA

The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006. Follow @bcama on Twitter or connect with us at facebook.com/bcama.

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