BCAMA (BC Chapter of the American Marketing Association)



BCAMA (BC Chapter of the American Marketing Association)

February 18, 2014 11:00 ET

BCAMA Confirms Top Speaker Lineup for Digital Marketing Agency Panel

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 18, 2014) - The BC chapter of the American Marketing Association (BCAMA) has today confirmed the final speaker lineup for its Evening Speaker Series on February 20. Top digital experts will represent some of Canada's leading agencies, including Idea Rebel, Engine Digital, Pound & Grain, Blast Radius, Cardinal Path and Graphically Speaking. The panel will explore digital trends in 2014 and discuss some of the best strategies and tactics for brand engagement and growth.

The evening will start with a PechaKucha-style presentation session that will highlight the speakers' insights into what's digitally hot and not this year. This will be followed by a panel session where the experts will address some of the latest buzzwords and specific trends and tools, and will discuss how they can be effectively applied to brand strategies.

Dubbed The League of Extraordinary Digital Thinkers, the BCAMA digital panelists include:

  • Jamie Garratt, President & Strategy Lead, Idea Rebel
  • Dean Elissat, Vice President of Client Engagement, Engine Digital
  • Sandy Fleischer, Owner & Managing Partner, Pound & Grain
  • John Ounpuu, Vice President, Strategy, Blast Radius
  • John Hossack, President & Founding Partner, Cardinal Path
  • Speaker tbc, Graphically Speaking

"It's an exciting time for digital marketers," says Sarah Finstad, President, BCAMA. "But it can also be a daunting and somewhat overwhelming time, as things are evolving so quickly and there's so much noise out there. Luckily, our experts have done the hard work for us and will present us with the strategies, platforms and tools that they believe will provide marketers with the ROI they're looking for in 2014. Whether it's big data, interactive content marketing or micro-targeting, we'll have it covered."

The BCAMA digital agency event will take place at the Coast Coal Harbour Hotel on Thursday, February 20, from 6:00 pm - 8:00 pm. Presentations start at 6:30 pm.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.

About BCAMA

The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006.

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