BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

October 07, 2013 10:00 ET

BCAMA Evening Speakers Series: Is Big Data the Death of Creativity?

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 7, 2013) - On Wednesday, October 16, 2013 the BC Chapter of the American Marketing Association (BCAMA) will host a panel discussion addressing the growing argument of whether creativity and big data can co-exist in a data-driven economy.

There is much debate in the marketing and advertising industry as to whether big data spells the death of creativity. The evolution of technology means more data can be collected from consumers. The upside for marketers is that big data can be harnessed to identify target markets. The downside? When decisions are made on the basis of numbers, creativity can be stifled, and the results can be less than inspiring.

Can creativity and big data co-exist in a data-driven economy as pieces of the bigger picture? We have invited 4 panel speakers, with different perspectives, to debate this hot topic. Moderated by Peter Reek, Founder and Principal of Smart Savvy, Inc., the speakers - who have various experiences in both the creative and data sides of the marketing and advertising industries - will offer insight into both sides of the argument.

Join us on October 16th for an enlightening evening over this controversial topic…it will be an exciting debate!


  • Peter Reed - Founder, Principal, Smart Savvy, Inc.

Panel of Speakers:

  • Simon Dannatt - CEO, The Sound Research
  • Cameron Uganec - Director, Marketing and Communications, Hootsuite
  • David Gratton - CEO, Work at Play
  • Tom Shepansky, Founder/Partner, Rethink Communications

The Evening Speakers Series will take place at the Coast Coal Harbour Hotel on Wednesday, October 16, 2013 from 6:00 p.m. to 8:00 p.m. For event details and ticket information, please visit the BCAMA website, or call 604.564.1262.


The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006.

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