BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

May 14, 2015 11:00 ET

BCAMA Hosts Revolutionary Experiential Marketing Conference in Vancouver-XM 2015: The Best of Innovation

VANCOUVER, BRITISH COLUMBIA--(Marketwired - May 14, 2015) - The BC Chapter of the American Marketing Association (BCAMA) will host XM 2015: The Best of Innovation - its annual industry-leading experiential marketing event - on May 28, 2015, at Science World at TELUS World of Science. The conference, which will introduce the latest experiential marketing innovations and technology advances, provides professional marketers with the opportunity to network with top agencies and leading brands as they share their unique and memorable experiences.

"We're very excited to host XM 2015," says BCAMA President Kim Breakell Mech. "Attendees will learn how to better understand customer behaviour and delve deeper into the customer experience to increase profits, how to define their brand more effectively and, ultimately, how to support a holistic experience at all brand touchpoints."

XM 2015 Experiential Experts include:

  • Paul Conder, Principal at Lenati LLC, who will discuss how Starbucks builds a better customer experience - in the café, on your phone and in your car
  • David Nichols, Co-founder and Executive VP of Inventa, who will talk about the evolution of XM: from consumer packaged goods and services to the public sector
  • Matt Lewis, Managing Director at GMR Marketing, who will explore how experiential marketers are using digital to enhance their campaigns
  • Jen Riley, VP Marketing at YYoga, who will discuss acquisition to connection: lessons learned from the business of yoga

In addition to presentations from these Experiential Experts, XM 2015 will feature the chance for its attendees to experience virtual reality with Google Cardboard, over $500 worth of draw prizes, a performance by AcroYoga and other exciting opportunities. Tickets start at $88 for non-members and $48 for students, and can be purchased online.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.


The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006. Follow @bcama on Twitter or connect with us at facebook.com/bcama.

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