BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

April 14, 2013 17:47 ET

BCAMA Presents "Big Data" at the Breakfast Speakers Series on April 17, 2013

VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 14, 2013) - Just a couple more days to get tickets for the BC Chapter of the American Marketing Association (BCAMA) Breakfast Speaker Series on April 17, 2013. Featuring top notch speakers who are experts in their field, you will hear from Jonathan Flander (Wunderman), Jesse Gross (Semphonic), Grant Stockwell (BCAA) and moderator Richard Muller (Sum Things Ventured) to gain awareness of how to make informed business decisions based on Big Data.

90% of the data created today is unstructured. In a world where digital engagement such as social media, videos, texts and email are converging and making data more difficult to manage, businesses need tools to create insight, understand consumer behaviour and learn how to use Big Data to their advantage.

Register now and get the inside scoop on understanding your customers and how they think!

About our experts:

Jonathan Flander - Vice President, Global Data Strategy at Wunderman (#1 digital and CRM agency in the world with 170 offices in 60 countries. Wunderman offers brand experience, consumer engagement, data & insights and world health marketing solutions).

Jonathan has over 17 years of experience working with various sized brands, including Coca-Cola, Microsoft and T-Mobile, to help them maximize their use of data. Heading up the Data Strategy group at Wunderman his focus is on helping clients develop solutions that enable them to become data-driven. Jonathan's expertise are also sought out to evaluate organizational marketing infrastructure and develop roadmaps to help them deliver a true Consumer Engagement platform.

Jesse Gross - Vice President of Analytics at Semphonic (a cutting-edge digital measurement and data analytics consulting firm headquartered in the San Francisco Bay Area and with offices in Boston, New York, Washington DC, Portland and Berlin).

Jesse specializes in advanced analytics, report creation, tool implementation, deep-dive analyses and social media measurement. He is a noted authority on Excel-based reporting for Web analytics and regularly conducts mentored training in the hands-on use of analytics tools and report development. Since joining Semphonic in 2006, Jesse has led analytic and reporting initiatives for companies including Intuit, Charles Schwab, American Express, Kohler, Nokia, Turner and National Geographic. He's spoken at numerous events including the X Change Conference, SMX West, eMetrics, the Business Forecasting Predictive Intelligence Summit and on a variety of webinar panels.

Grant Stockwell from BCAA (a mission-driven member services organization committed to delivering peace-of-mind to its members and customers across B.C. and the Yukon).

Moderator: Richard Muller - President at Sum Things Ventured (a Vancouver-based private equity and management consulting firm that provides organizations with strategic direction on new initiatives, often with the help of extensive data analysis).

In addition to being the President of Sum Things Ventured, Richard has also managed several business units as a senior executive with Wunderman. At Wunderman, he was responsible for a team of database developers, analysts and statisticians charged with uncovering insights for large Fortune 1000 clients, and developing enterprise-wide programs for customer acquisition, retention and loyalty.


Tuesday, April 17, 2013

7:00 - 9:00am


Coast Coal Harbour Hotel: 1180 West Hastings Street, Vancouver, BC V6E 4R5

For more event information please visit www.bcama.com/events/breakfast-speaker-series.

Register online or call 604.564.1AMA (1262).

About the BCAMA

The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, the BCAMA serves the marketing community with numerous networking and educational events that feature today's thought leaders, trends and innovative strategies.

The BCAMA Breakfast Speaker Series (BSS), presented by StationX, is comprised of four events scheduled throughout the calendar year. For more information on the BCAMA, events and membership, please visit: www.bcama.com.

Visit the BCAMA website

Follow BCAMA on Twitter and Facebook

Contact Information