BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

February 15, 2013 16:35 ET

BCAMA presents "Succeeding when Marketing Formulas Fail" featuring Central 1 Credit Union

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 15, 2013) - Join us on Wednesday, February 27, 2013 as the BC Chapter of the American Marketing Association (BCAMA) showcases the tale of how Central 1, the credit union to the credit unions in BC and Ontario, changed marketing tactics to connect with new targets.

Adapting your marketing formula to industry shifts is paramount for success in a very competitive market. For nearly two decades Central 1 Credit Union performed as well-oiled and predictable marketing team and adhered to a reliable process as they raised credit union awareness and built a recognized brand for BC Credit Unions. However, in 2009 a sobering reality hit and they had to shift their focus to start connecting with young adults…their success depended on this!

Register now and join us on February 27 to find out how their creative team built a bold and successful advertising program and created a new market for their services using the same cooperative principles of credit unions.


Martin Reed, AVP, Marketing & Research

As the AVP, Marketing & Research at Central 1 Credit Union Martin plays a pivotal role in the strategic development, branding and marketing communications for dozens of individual credit unions. A change agent at heart, Martin is fueled by his passion for the credit union revolution, allowing him to guide the brand through a bold transformation. As acting Chair of the Credit Unions of BC advertising committee for the past seven years, his roster of successful campaigns includes the award-winning ding free® and Be Remarkable™ credit union marketing campaigns. More recently, Martin pioneered the Credit Unions are Helping Here program, which shares the true volume of community impact to the impact of community giving of credit unions in BC and Ontario.

Alanna Dyani, Manager, Marketing

As the Manager, Marketing at Central 1 Credit Union, Alanna implements the marketing strategy for a variety of cooperative credit union initiatives. Drawing from her sharp insight, she has successfully connected the brand to a rapidly growing audience of young adults through use of digital and social media strategies. Most recently, Alanna led the development of an innovative micro-finance initiative, aimed at helping young adults kick-start their future by pairing budding entrepreneurs with low-interest financing and the guidance and support from their local credit union to help their ideas flourish.


Wednesday, February 27, 2013

6:00 pm


The Fairmont Hotel Vancouver

900 West Georgia Street

Vancouver, BC, V6C 2W6

For more event information please visit http://www.bcama.com/events/evening-speaker-series

Register now or call 604.564.1AMA (1262).

About the BCAMA

The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, the BCAMA serves the marketing community with numerous networking and educational events that feature today's thought leaders, trends and innovative strategies.

The BCAMA Evening Speaker Series (ESS) is comprised of four events scheduled throughout the calendar year. For more information on the BCAMA, events and membership, please visit: www.bcama.com.

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