BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

June 14, 2013 09:00 ET

BCAMA Special Event: Engage Your Audience and Drive Sales with Experiential Marketing

VANCOUVER, BRITISH COLUMBIA--(Marketwired - June 14, 2013) - Join us this Tuesday, June 18, 2013 for a special event hosted by the BC Chapter of the American Marketing Association (BCAMA). Find out why Experiential Marketing is a successful way for consumers to engage and interact with brands, products, and services.

Attendees will learn how relevant, strategic and creative interactions create a stronger connection between brands and consumers. Experiential Marketing helps them make intelligent and informed purchasing decisions, and ultimately drives sales and increases brand image and awareness.

Four local marketing experts will share their experience and expertise in the importance of engagement, best practices and different techniques.

Register now and experience it for yourself!

Panel of Speakers:

Kenny MacIntyre: Project Manager, Red Bull

With a heavy focus on Music, Art and Fashion, Kenny developed the concept of Red Bull Thre3style into one of the largest DJ events in the world. He also created the celebrated Red Bull MegaHurtz concept for live acts and video programmers. Kenny project managed Red Bull SoundClash - the recruitment for and implementation of Red Bull Music Academy in Canada - and managed an art gallery "381 Projects" in Red Bull Canada's office.

Max Lenderman: Executive Creative Director, MDC's The Arsenal Group

A pioneer in the field of experiential marketing, Max encourages businesses to look beyond traditional communication to get customers interacting with their brands. His work experience includes Executive Creative Director at MDC Partners' The Arsenal, TEAM Enterprises, and Director of OuterActive at Crispin, Porter + Bogusky, where his work has contributed to accolades from the 2011 Cannes Lions, the 2011 ONE Show and the 2011 ADDYs. Max also served as Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work led to industry recognitions such as an Effie Award (2008) and the Ex Awards (2007, 2008 & 2009).

Kevin Kinghorn: Director, Website & New Media, Canucks Sports & Entertainment

As Director of Website & New Media for Canucks Sports & Entertainment, Kevin oversees all aspects of new media, including the club's official website canucks.com. His primary focus is on team story telling within the digital space, which includes a variety of formats on the web, mobile and social platforms. Kevin is also responsible for strategic planning, aiming to continually extend the Vancouver Canucks reach in new media environments.

Kerri Buschel: Director, Marketing, WorkSafeBC

Prior to joining WorkSafeBC as the Director of Marketing and WorkSafeBC Experience, Kerri led teams in marketing and community outreach for BC Hydro, and in community engagement for Port Metro Vancouver. With a passion for building brand ambassadors within an organization, Kerri is a celebrated speaker focussed on staff engagement with brands, as well as the power of creating and maintaining a brand experience for internal and external stakeholders.


Tuesday, June 18, 2013

6:00 - 9:00 pm


TELUS World of Science

1455 Quebec Street

Vancouver, BC, V6A 3Z7

For more event information please visit http://www.bcama.com/events/evening-speaker-series.

Register now or call 604.564.1AMA (1262).

About the BCAMA

The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, the BCAMA serves the marketing community with numerous networking and educational events that feature today's thought leaders, trends and innovative strategies. For more information on the BCAMA, events and membership, please visit: www.bcama.com.

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