BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

November 23, 2015 09:00 ET

BCAMA Thought Leadership Series: Join Experts From Google, Lululemon Athletica, 7-Eleven Canada and DSA Media for Informative Programmatic Advertising Lunch-and-Learn Event

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Nov. 23, 2015) - The BC Chapter of the American Marketing Association (BCAMA) will host a new lunch-and-learn event on Wednesday, November 25 as part of its popular Thought Leadership series This highly anticipated event will see top marketing experts from some of the world's most influential companies debate the pros and cons of programmatic advertising. The global keynote speaker will be Google's Head of Industry, Media Platforms, Thierry Bazay, who is also Co-Chair of the Programmatic Trading Committee at IAB Canada.

The event panellists joining Thierry are:

  • Lindsay Noyes, Local Search & Paid Media Specialist, lululemon athletica
  • Kyle Grant, Marketing Manager, Digital & Direct, 7-Eleven Canada
  • Zac Goodman, Digital Services Manager, DSA Media

Along with lunch, networking with many fellow marketing professionals, and listening to top industry names sharing their insights, this event will ensure that attendees leave with tips on fine-tuning behavioural targeting and on buying highly effective ads that will take their brand to the next level.

"We are pleased to continue the successful BCAMA Thought Leadership Series with such a stellar lineup of speakers," says BCAMA President Kim Breakell Mech. "These events always provide BCAMA members and non-members alike the chance to take away truly useful and practical insights from some of the top industry minds, and this particular event presents a rare opportunity to learn from key digital experts from industry leaders such as Google and lululemon."

This BCAMA Thought Leadership Series event will take place at the Fairmont Waterfront on Wednesday, November 25, starting at 11:45 a.m.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.

About BCAMA

The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006. Follow @bcama on Twitter or connect with us at facebook.com/bcama.

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